Overview & Challenge – AP42 is a newinnovative marketing firm based in San Ramon, CA. They approached us with a unique problem – they wanted to create a ‘Global Hybrid Workforce’ that would become a marketing wing for large corporations around U.S., reducing their marketing cost considerably.
Action – We started off by having a understanding of AP42’s outsourcing goals, work and global clientele. In order to deliver a 24-hour turnaround solution, we devised a proprietary delivery model – Design Production Outsourcing (DPO) based out of Gurgaon, India. Unlike a consulting project or a one-off campaign, DPO model enables an organization to address a wide range of creative solutions with optimal costing. The value-add of this model is shorter production time, reduced over-head costs, increased versatility and consolidated services.
Ensuring seamless communication, we transcended territorial and cultural differences and spearheaded a range of production skills for AP42. In just a year, we delivered over 200 projects for top U.S. banks related to sales and product sheet, event collaterals, internal communication, branding, website & mobile, graphics and a lot more.
Results –As AP42’s affiliate in India, we humble but with time, this partnership has deepened, turning out to be one of our biggest success stories. As an integrated market service provider, we helped them streamline their projects and deliver a multitude of digital and design campaigns to their large clients, in a timely and cost-effective manner.
Our services added substantially to their bottom line by making their core team lean and more agile.
Suchi has a great eye for detail, and knows the art of creating a balanced solution with a high price performance ratio. In many instances, she went beyond the contracted scope of work, only to create an everlasting impression on my team and myself. She is also backed by a wonderful team of highly skilled professionals, who go the extra mile when needed.
Our organisation has had the pleasure of being associated with PDS, one of the finest digital advertising and designing agency of India for the past 6 months. PDS has helped us reinvent and derive the maximum value from our brand offerings and have helped us create a loyal and very active fan base across the social channels. PDS provided us with a 360-degree solution to all our advertising requirements and conceptualized certain tailor made user base campaigns, which put competitors in a tizzy.
PDS has been handling our social media marketing, corporate PR and branding activity for over 4+ years. The hands on approach, superior project management and great communication makes them a great marketing partner for any organization. I would recommend them with complete trust.
Pure Design has helped create the identity for UltraProlink with our target audience in India. With time they have provided us great 360 degree service relating to all aspects of brand development, Design consultancy, Social media Strategies. We find them ever willing to adapt & deliver in short turn around times.
AP42 has been able to integrate PDS into our Hybrid Global Resource™ offering, allowing us to provide cost-effective creative services to our US clients with an optimum blend of PDS’s design talents and AP42’s marketing strategy and solutions, client service, and project management. We bridge the time zones efficiently with daily video conferences, effective use of our project extranet, and a clear and consistent project methodology.