Case Study



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Orane International, 80+ Institutes Of Beauty & Wellness

Since 2015

As one of the recognized brands in Tier 2 & 3 cities across , Orane faced the challenge of building their reputation at a national level. At PDS, we embraced that challenge and set out to carve an online identity that would instill trust, credibility and visibility for Orane Intl. in the mind of young ns. Fast forward three years, their online channels – Facebook, YouTube, Blog & Twitter command a strong fan following and have turned into lead generating platforms.

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live-facebook-campaign  ONE OF THE FACEBOOK CAMPAIGN – FACEBOOK LIVE DONE ON JUN 16, 2017 OR DIWALI CONTEST OF 2016.

With the Facebook community our constant goal has been how to bring engagement and spread Orane’s key message of Skill Education among youth. We did a Facebook live campaign on their most popular course – Makeup and Hair design. This minimum budget campaign, utilizing client’s internal artists, garnered close to 1 million views and thousands of comments on Facebook. The engagement and reach skyrocketed in the span of days.
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live-facebook-campaign  WE BRING IN VIDEO MARKETING CAMPAIGN – YOUTUBE.

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YouTube is the second most visited site, globally. With a young target audience, and an area that requires educating and informing people, a video campaign was the right way to reach masses. A series of videos published consistently, on issues related to skill training, govt. initiatives and women empowerment has allowed Orane to reach its wider audience. The most latest video published on Republic Day registered XXX views.

live-facebook-campaign  WEBSITE DESIGN AND DEVELOPMENT.

Oranebeautyinstitute.com is a one-stop source of information for top courses in beauty, hair & makeup industry. A task of enlisting 60+ courses, partner franchise section and easy to find locations was all done in the span of 3-4 months by PDS design and development team.

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Results

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Orane Facebook boasts of two-lakh youth community who are active and engaging audience.

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We set up Google Advertising at the corporate and franchise level, catering to 10+ centers at a given time.

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Consistent, two-year long Facebook activity has build trust and converted this channel into Lead Generation.

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Multiple franchises have reported switching to Digital completely for lead enquiry.

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Our organisation has had the pleasure of being associated with PDS, one of the finest digital advertising and designing agency of for the past 6 months. PDS has helped us reinvent and derive the maximum value from our brand offerings and have helped us create a loyal and very active fan base across the social channels. PDS provided us with a 360-degree solution to all our advertising requirements and conceptualized certain tailor made user base campaigns, which put competitors in a tizzy.
madhav_unocalMadhav RajgardhiaDirector, Raaj Unocal Lubricants Limited. A Rajgarhia Group Enterprise.