Orane International, 80+ Institutes Of Beauty & Wellness
As one of the recognized brands in Tier 2 & 3 cities across India, Orane faced the challenge of building their reputation at a national level. At PDS, we embraced that challenge and set out to carve an online identity that would instill trust, credibility and visibility for Orane Intl. in the mind of young Indians. Fast forward three years, their online channels – Facebook, YouTube, Blog & Twitter command a strong fan following and have turned into lead generating platforms.
With the Facebook community our constant goal has been how to bring engagement and spread Orane’s key message of Skill Education among youth. We did a Facebook live campaign on their most popular course – Makeup and Hair design. This minimum budget campaign, utilizing client’s internal artists, garnered close to 1 million views and thousands of comments on Facebook. The engagement and reach skyrocketed in the span of days.
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YouTube is the second most visited site, globally. With a young target audience, and an area that requires educating and informing people, a video campaign was the right way to reach masses. A series of videos published consistently, on issues related to skill training, govt. initiatives and women empowerment has allowed Orane to reach its wider audience. The most latest video published on Republic Day registered XXX views.
Oranebeautyinstitute.com is a one-stop source of information for top courses in beauty, hair & makeup industry. A task of enlisting 60+ courses, partner franchise section and easy to find locations was all done in the span of 3-4 months by PDS design and development team.
PDS has been handling our social media marketing, corporate PR and branding activity for over 4+ years. The hands on approach, superior project management and great communication makes them a great marketing partner for any organization. I would recommend them with complete trust.
Our organisation has had the pleasure of being associated with PDS, one of the finest digital advertising and designing agency of India for the past 6 months. PDS has helped us reinvent and derive the maximum value from our brand offerings and have helped us create a loyal and very active fan base across the social channels. PDS provided us with a 360-degree solution to all our advertising requirements and conceptualized certain tailor made user base campaigns, which put competitors in a tizzy.
Pure Design has helped create the identity for UltraProlink with our target audience in India. With time they have provided us great 360 degree service relating to all aspects of brand development, Design consultancy, Social media Strategies. We find them ever willing to adapt & deliver in short turn around times.
Suchi has a great eye for detail, and knows the art of creating a balanced solution with a high price performance ratio. In many instances, she went beyond the contracted scope of work, only to create an everlasting impression on my team and myself. She is also backed by a wonderful team of highly skilled professionals, who go the extra mile when needed.
AP42 has been able to integrate PDS into our Hybrid Global Resource™ offering, allowing us to provide cost-effective creative services to our US clients with an optimum blend of PDS’s design talents and AP42’s marketing strategy and solutions, client service, and project management. We bridge the time zones efficiently with daily video conferences, effective use of our project extranet, and a clear and consistent project methodology.