Overview & Challenge: Private Eyes Inc. is a California based screening company providing background check and pre-employment screening services.
Being at the forefront of the screening industry, PEI had a growing client base and it approached us to increase its online brand presence, improve its ranking and bring organic traffic to its website. With the brand’s strong reputation for screening with less than 1% dispute rate, its evolution into digital was the natural next step. But we discovered that in spite of being at par with the best players in screening industry, it didn’t fare well in Google rankings, primarily due to a fragmented brand voice and an inconsistent brand identity.
The challenge was to develop an authentic online brand experience that resonates with the brand’s voice and value.
Action: We started off by developing a meticulously detailed user profiling and creating a digital map. What Private Eyes really needed was a brand realignment. We translated this realignment goal into periodic social media and blogging activities. Blending the best practices of design, branding and technology, we created – brand communication material, point of sale material, brochures & catalogues, powerpoint presentations, web content, social content and press releases – we ensured that our marketing endeavors stay true to the brand’s voice and values.
Further, we optimized their website and created reports, infographics and expertblogs providing disruptive insights in their domain. We focused on establishing them as industry experts with opinions and verdicts on the latest trends and happenings.
Our 360 degree sphere of activities made a bigger impact than an average marketing splash, elevating their brand perception and performance. Setting a cohesive look and feel for all their content across multiple platforms, we established the brand as the go-to-source for background screening needs.
Results: Our marketing endeavors helped unlock business growth and customer engagement in an unprecedented way. Our consistent content efforts paid off and helped them grab attention of their target audience and catapult ahead of the competition. The quality content coupled with smart link building fetched their articles and web pages, top Google rankings. For many of the keywords, they secured page one results. Need we say more?
As their value partners, our digital endeavors have earned them significant business growth. A substantial number of credible leads got converted to sales through LinkedIn webpage. Access to their website is up by 400%. Moreover, they have added five new dealers from all over the country since the new website launched in earlier 2013. Their sales are showing constant and steady growth. Our lasting relationship with Private Eyes is a proud testament of our quality.