2009 to present: Shastha Foods is one of the fastest growing Asian foods company in US. Beginning with one product line to expanding its reach across US & Canada, Shastha Foods has grown into a multi-million dollar business today.
The brand required repositioning in a crowded market place and a recall value among its niche audience. Through our brand exercises we helped redefined their messaging and carve a story across multiple product lines, which spoke about their differentiator – products made with ‘natural ingredients’ combined through a simple, age-old process.
PDS has been instrumental in helping us growing from a start-up to a multi-million dollar food manufacturer today. Right from the first job in 2009 of redoing product packaging to overseeing all aspects of our company’s marketing – Social, E-commerce, Events and Design, Suchi and her team has worked as our marketing partners for the past decade. My team still continues to work closely with PDS.
Mani Krishnan
Founder & CEO, Shastha Foods