Case Study



Shastha Foods

Overview & Challenge – Shastha is the leading n brand in the U.S., manufacturing and distributing over 350 ethnic food items with specialty in ready to eat South n batters. More than a two decade old brand, Shastha Foods is synonymous with authentic South n food.

Registering a phenomenal growth, Shastha approached us for revamping its brand identity and broadening the brand’s appeal without losing its core brand distinctions.

Action – There’s more to a product or service than its attributes and functions. The brand story plays a pivotal role in a shopper’s decision making. With this philosophy, we laced branded content into Shastha’s shopping experience. How? Through a complete re-visualization of their logo and revamping of the package design, establishing Shastha as a niche food business that guarantees ethnic authenticity in the making and the taste.

As their end to end market solution provider, we were responsible for design and social strategy, direction and execution everytime they launched a new product. We smartly leveraged the power of PR to create a competitive advantage for them.

Results – We are Shastha’s marketing partners for more than half a decade. In a fast paced shopping environment, our designs helped Shastha create strong visual impact, breaking through the clutter and getting the eyeballs. We were a part of their transition from just being a local distributor in Bay Area to a reputed household brand with a strong presence online and offline.

Over the years, we have successfully established a powerful online brand presence for Shastha, lucidly conveying its vision and capabilities. Our social campaigns continue to grow their brand presence and bring organic traffic to their website and facebook page and more importantly, deliver repeat business.

AP42 has been able to integrate PDS into our Hybrid Global Resource™ offering, allowing us to provide cost-effective creative services to our US clients with an optimum blend of PDS’s design talents and AP42’s marketing strategy and solutions, client service, and project management. We bridge the time zones efficiently with daily video conferences, effective use of our project extranet, and a clear and consistent project methodology.
Ap42Steve NelsonCTO, AP42 (San Ramon, California)