Case Study



Shastha Foods

Overview & Challenge – Shastha is the leading Indian brand in the U.S., manufacturing and distributing over 350 ethnic food items with specialty in ready to eat South Indian batters. More than a two decade old brand, Shastha Foods is synonymous with authentic South Indian food.

Registering a phenomenal growth, Shastha approached us for revamping its brand identity and broadening the brand’s appeal without losing its core brand distinctions.

Action – There’s more to a product or service than its attributes and functions. The brand story plays a pivotal role in a shopper’s decision making. With this philosophy, we laced branded content into Shastha’s shopping experience. How? Through a complete re-visualization of their logo and revamping of the package design, establishing Shastha as a niche food business that guarantees ethnic authenticity in the making and the taste.

As their end to end market solution provider, we were responsible for design and social strategy, direction and execution everytime they launched a new product. We smartly leveraged the power of PR to create a competitive advantage for them.

Results – We are Shastha’s marketing partners for more than half a decade. In a fast paced shopping environment, our designs helped Shastha create strong visual impact, breaking through the clutter and getting the eyeballs. We were a part of their transition from just being a local distributor in Bay Area to a reputed household brand with a strong presence online and offline.

Over the years, we have successfully established a powerful online brand presence for Shastha, lucidly conveying its vision and capabilities. Our social campaigns continue to grow their brand presence and bring organic traffic to their website and facebook page and more importantly, deliver repeat business.

Our organisation has had the pleasure of being associated with PDS, one of the finest digital advertising and designing agency of India for the past 6 months. PDS has helped us reinvent and derive the maximum value from our brand offerings and have helped us create a loyal and very active fan base across the social channels. PDS provided us with a 360-degree solution to all our advertising requirements and conceptualized certain tailor made user base campaigns, which put competitors in a tizzy.
madhav_unocalMadhav RajgardhiaDirector, Raaj Unocal Lubricants Limited. A Rajgarhia Group Enterprise.