Case Study

Stellar Search

Overview & Challenge – Stellar Search, a global leadership advisory firm with presence in five continents, is at the forefront of talent consulting. Stellar has a global reputation for delivering sustainable value for clients across multiple industry segments.

Stellar wanted to gain a strong brand presence on the social channels so as to support the company’s evolution and vision of growth over time. At PDS, we believe simply branding your business is not enough to distinguish yourself from your competitors. It is imperative to weave value propositions within your brand story. With the goal of building brand personality, we aggressively pursued to find a brand voice for Stellar Search.

Action – After a meticulous web scan, we created an end-to-end online market report, defining Stellar’s key audience and objectives and figured out the most relevant keywords pertaining to their domain via targeted SEO strategies. As a part of truly integrated campaign, we created quality content as blogs, tweets and LinkedIn posts, setting new trends and insights to start a ripple in the sectors they serve.

We even published a chapter for ‘n Retail Report 2015′ entitled ‘The silver lining for current n Retail Sector: HR Mentoring’, presenting Stellar’s unique perspective on talent

Results – We smartly built and managed Stellar Search founder’s LinkedIn page, projecting her as an enthusiastic thought leader giving reviews and verdicts on the latest happenings in their industry and beyond. Our social endeavours left a strong impact on her LinkedIn page viewership, fetching 2000+ views per post. It also expanded her LinkedIn network substantially.

Our consistent efforts pushed Stellar Search ahead of the curve in the fast paced talent industry, enhancing its brand recognition and creating an unprecedented engagement. Stellar continue to grow its global reach and influence and gain a wide recognition in the industry for building global
leadership teams.

AP42 has been able to integrate PDS into our Hybrid Global Resource™ offering, allowing us to provide cost-effective creative services to our US clients with an optimum blend of PDS’s design talents and AP42’s marketing strategy and solutions, client service, and project management. We bridge the time zones efficiently with daily video conferences, effective use of our project extranet, and a clear and consistent project methodology.
Ap42Steve NelsonCTO, AP42 (San Ramon, California)