Don’t Miss Out These Top 7 Techniques While Drafting a Successful Email-Marketing Campaign
Ridhima Sethi 16 May 2017
Email Marketing is one of the most powerful, converting, marketing channels in the world of digital marketing. It is one of the most trusted ways of brand building and connecting with the potential clients, and also a great platform for making new ones. Despite being one of the oldest platforms for marketing, it is one of the best platforms to reach your targeted audience and quickly scale your business.
To run a Successful Email Marketing Campaign your strategies should be new and well updated with latest technology. In short, it should be strong enough so that it conveys the idea to its readers and ultimately you get a good response rate, click-through rate, and leads that really qualify as worthwhile.
From our past email marketing project experience, we have prepared a cheat sheet with some points that will take you one step ahead than regular techniques.
Do not Sell, Add Value:
Value, value, value! And then convert. That is how the audience becomes leads and then the leads start convert. Unless you give value to your customers, they won’t convert into leads. Be it any information, a free gift, some offer, a report or anything that benefits users you have to show them the worth.
Remember in the digital world if you don’t value your users, someone else will. Take them to your blog; inform them about additional value points. Do something to keep them engaging.
Subject Line is Important, But Don’t Make It Bogus: Why should a person read your emails?
He might have tons of emails in his inbox everyday. Your best bet is to add a crispy and relevant subject line that creates curiosity and an urgency for your reader to open it. But don’t make it bogus or irrelevant. Once a user looses trust in you, it will be hard to get him back anytime soon.
An Updated and Clean Email List:
An updated email list is a key to the success of any campaign. Remove the subscribers who have not interacted with you from a long time. These users should be treated with a different strategy. Keeping them on your list will only hamper your statics drastically such as open rate, click through rate and delivery rate.
You would never want to do that to yourself. So get that list cleaned up and see the magic.
Batch and Blast Email Strategy is a BIG NO!
Batch and blast method involves shooting of emails to the list you have, which is basically a suicide. Plan a proper segmentation strategy on the basis of demographics, gender, interests and behaviour as it helps to improve the delivery rate of your emails.
Never stop upgrading the email list:
It is not necessary that people who open your email now will do so in future as well. There are no promises attached in digital world. So, go ahead and upgrade your list. Figure out your best asset. It could be your website, your blog, a Facebook campaign anything that works for your business and work towards building that list.
Don’t miss out on Delivery rate:
After the emailer is blasted, the marketers tend to look at the statistics like open rate, click through rate and bounce rate. Although, you should measure all facts that your emails has been delivered to the correct audience, you can get a better click through rate if you are targeting the correct audience. In case you target a wrong audience, it will become impossible to get leads or conversion.
Don’t make the emailer heavy in downloadable content:
The emailers that are heavy in graphics or visual content, takes time to download. By the time your email loads, the user might have already lost his interest. It is essential to maintain the correct ratio of visual and text content. However, both things should be engaging and not be boring to the reader.
These 7 techniques will help you strategize a powerful and goal-driven Successful Email Marketing Campaign, generate leads and ensure conversion in the shortest span possible. You can be on a path of a successful email marketer. It does require time and effort. Just be patient and work with these tips and see the change happen.
Check out more details on a success –proven formula of digital marketing with our digital marketers and strategy experts.