Back in the day when there was no computerized data collection, knowing your customers happened …
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Content Strategy
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connectionContent StrategyDigital MarketingMarketing StrategySocial BrandingSocial Media Marketing
Two Key Metrics for Digital Marketing Success: CAC and ROAS
by Suchi Guptaby Suchi GuptaI often get asked this question – What is an ideal digital marketing budget? What …
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Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial BrandingSocial Media Marketing
9 Tips for Your LinkedIn Content Refresh
by Suchi Guptaby Suchi GuptaWhile LinkedIn is a business platform, no one enjoys a dry sales pitch. Creating engaging …
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Content StrategyDigital Marketing
Why starting small is key to growing BIG
by Suchi Guptaby Suchi GuptaDigital marketing involves thoughtful, measured strategies to achieve your goals. But it is also about …
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I once read an interesting article on how to train your mind. The author talks …
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Content StrategyDigital MarketingMarketing Strategy
Testimonials Can’t Be Ignored!
by Suchi Guptaby Suchi GuptaThe importance of testimonials is often overlooked in B2B marketing. There are multiple online reports …
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Content StrategyDigital MarketingMarketing StrategySocial Branding
Unraveling the spaghetti―here’s why you should incorporate account-based marketing
by Suchi Guptaby Suchi GuptaAccount based marketing is an effective way to build personalized marketing campaigns.
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Content StrategyDigital MarketingEmail MarketingMarketing StrategySocial Media Marketing
What Digital Channels to Prioritize In 2021?
by Suchi Guptaby Suchi Gupta2020 has been unpredictable, making 2021 difficult to plan for. Its important to develop a …
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connectionContent Strategy
How Can Small Businesses Go Virtual During COVID-19
by Suchi Guptaby Suchi GuptaThe pandemic is having a devastating impact – from decreasing revenues to having to let …
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Content StrategyDigital Marketing Strategy
Transform an email list into your biggest asset in just 4-steps
by Suchi Guptaby Suchi GuptaAccording to the Direct Marketing Association, the average ROI for email marketing is estimated to …