I’ve had the opportunity to present to a focused group of SMBs and hold a …
Category:
Social Branding
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Digital MarketingEmail MarketingMarketing AutomationMarketing StrategySocial BrandingSocial Media Marketing
Unlocking Actionable Insights from Your Marketing Data
by Suchi Guptaby Suchi GuptaIn today’s marketing landscape, data is abundant across Paid, Social, Email, and website analytics. But …
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Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial BrandingSocial Media Marketing
Act Now: Streamline Your Strategy for 2025!
by Suchi Guptaby Suchi GuptaAs we find ourselves in the midst of autumn, with vibrant colors all around and …
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Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial BrandingSocial Media Marketing
Rethinking Your Core Pillars for Marketing Success
by Suchi Guptaby Suchi GuptaWhen planning a marketing campaign, whether it’s for brand awareness of a new product or …
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Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial Branding
Intuition vs Data
by Suchi Guptaby Suchi GuptaBack in the day when there was no computerized data collection, knowing your customers happened …
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connectionContent StrategyDigital MarketingMarketing StrategySocial BrandingSocial Media Marketing
Two Key Metrics for Digital Marketing Success: CAC and ROAS
by Suchi Guptaby Suchi GuptaI often get asked this question – What is an ideal digital marketing budget? What …
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Digital MarketingEmail MarketingMarketing AutomationMarketing StrategySocial BrandingSocial Media Marketing
Are your emails reaching decision-makers?
by Suchi Guptaby Suchi GuptaMore often than not, a marketing strategy aims at multiple goals. While we celebrate reaching …
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Content StrategyDigital MarketingDigital Marketing StrategyEmail MarketingMarketing StrategySocial BrandingSocial Media Marketing
9 Tips for Your LinkedIn Content Refresh
by Suchi Guptaby Suchi GuptaWhile LinkedIn is a business platform, no one enjoys a dry sales pitch. Creating engaging …
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Digital MarketingMarketing StrategySocial Branding
Your Audience Will Follow You: How to build a strong first impression
by Suchi Guptaby Suchi GuptaI recently attended one of the largest conferences for women-owned businesses, and the experience was …
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Digital MarketingMarketing StrategySocial BrandingSocial Media Marketing
Motivating your prospects is tough.
by Suchi Guptaby Suchi GuptaTapping into customer behavior patterns is key to success with any kind of marketing campaign. …