{"id":3180,"date":"2015-08-25T14:14:01","date_gmt":"2015-08-25T14:14:01","guid":{"rendered":"http:\/\/www.puredesignsolution.com\/?p=3180"},"modified":"2015-08-25T14:14:01","modified_gmt":"2015-08-25T14:14:01","slug":"its-simply-fantastic-how-true-is-it-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/its-simply-fantastic-how-true-is-it-for-your-brand\/","title":{"rendered":"\u2018It\u2019s Simply Fantastic!\u2019 \u2026 how true is it for your brand?"},"content":{"rendered":"

Isn\u2019t that the most common expression you unknowingly use when you see something outstanding that sends shivers down your spine or gives you a big \u2018WOW\u2019 factor? But my reason for using this expression is not the word \u2013 \u2018fantastic\u2019 but the word \u2018Simply\u2019 and how revolutionary can it be for brands who manage to achieve it.<\/p>\n

Simple is elegant! Simple is Beautiful! Simple is Pure! Simple is Fantastic! Yes there are thousands of similar expressions out there and we encounter them almost daily. But little do we realize how hard it is to achieve that expression, to reach that stage of Simplicity in our work and in our thought process. It involves a different kind of thinking to deselect the unwanted, focus your strength on the single most important thing and articulate an idea or product that truly solves a problem for millions.<\/p>\n

I think the best place to begin is to look at some great brands who have managed to convert their \u2018brand\u2019 into a \u2018verb\u2019, who have managed to become part of our everyday lives without us realizing it. It\u2019s a natural human phenomenon that our memory is short and in this super fast digital era, it\u2019s become even shorter. We tend to remember and recall things that bring a connect in the most simplistic manner. For e.g. Nike\u2019s tagline \u2013 Just do it. Its straight forward approach actually tingles our inner instinct to \u2018go out and give our best\u2019 and of course use Nike\u2019s products while we are doing so.<\/p>\n

\"nike\"<\/p>\n

While Nike managed to create a brand recall by tapping into our emotion of \u2018wanting to be an achiever\u2019, brands like Google rule the planet by simplifying the medium of accessing information to the last bit. Starting from its user-interface and super connected web of applications; it has surprised us with endless possibilities to access information. It is a brand that was built on a good idea \u2013 to make information available to all, and has stood the test of time, resulting in our enormous trust in it.<\/p>\n

\"google\"<\/p>\n

What\u2019s the first thing you do when you wake up in the morning? You may hate to admit but most of us open our eyes to our mobile phones. It has replaced our bedside alarm clock and even the daily newspaper. The brand that has contributed most to this change is undeniably \u2018Apple\u2019. Let\u2019s study the name of this brand and how does it relate to what it delivers. During his biography, describing about why he chose this name, Jobs told Walter Isaacson that he thought the name sounded “fun, spirited and not intimidating.\u201d Over the years Apple has created products that are not over powering or intimidating rather they focus on making people\u2019s live simple and fun. And that\u2019s the reason unknowingly they have become part of our everyday lives. Apple\u2019s simplistic approach towards product design and marketing has made it the most valuable brand in the world today.<\/p>\n

\"apple\"<\/p>\n

While the story of well-established brands who\u2019ve done this right is always interesting, I am searching for more. What\u2019s the recipe to create the next series of brands that would create a ripple as much as their earlier counterparts? I came across this interesting video:<\/p>\n