{"id":4973,"date":"2019-04-01T12:17:20","date_gmt":"2019-04-01T12:17:20","guid":{"rendered":"http:\/\/puredesignsolution.com\/blog\/?p=4973"},"modified":"2019-04-01T12:17:20","modified_gmt":"2019-04-01T12:17:20","slug":"setup-effective-automated-drip-email-campaign-steps-tools","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/setup-effective-automated-drip-email-campaign-steps-tools\/","title":{"rendered":"Setup An Effective Automated Drip Email Campaign With These Steps &#038; Tools"},"content":{"rendered":"<h2><b>Why Email Drip Campaigns?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I want to establish a relationship with my clients\/audience<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I want to nurture a pre-existing relationship with my clients\/audience<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I want to increase downloads<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I want to draw more contest entries<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I want to generate event registrations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I want to increase checkouts<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I want to boost referrals<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I want to establish more credibility<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I want to increase repeat site-visits amongst one-off site visitors<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If any of the above goals pertain to your needs, email drip campaigns are an integral tool to utilize. Email drip campaigns consist of strategic messages that are sent (\u201cdripped\u201d) in a pre-defined sequence at a pre-set interval to encourage a specific end-result. Such emails are personalized, targeted and timely. And, they are automated through resources like MailChimp, Constant Contact and Campaign Monitor, for example. In essence,<\/span><b> drip campaigns keep your users connected with you more systematically and continuously<\/b><span style=\"font-weight: 400\"> &#8211; step-by-step, you can actually smoothly lead them to your end-goal, whether it be purchasing a product, using a service, attending an event or simply engaging with your platform as a trusted source of information.<\/span><\/p>\n<p><!--more--><span style=\"font-weight: 400\">The numbers do all the talking, when it comes to drip campaign benefits &#8211;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Open-rates<\/strong> &#8211; 80% higher<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Click-through rates<\/strong> &#8211; 3x greater<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Sales opportunities<\/strong> &#8211; 20% more <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Nurturing your leads through drip campaigns generate 4-10 times greater responses than mass email blasts. Compared to one-off emails, nurtured leads actually make 47% bigger purchases.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4976 size-full aligncenter\" src=\"http:\/\/www.puredesign-folio.com\/pds-blog-test\/wp-content\/uploads\/2019\/04\/36284460205_e4609916a8_b.jpg\" alt=\"\" width=\"820\" height=\"400\" srcset=\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/36284460205_e4609916a8_b.jpg 820w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/36284460205_e4609916a8_b-300x146.jpg 300w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/36284460205_e4609916a8_b-768x375.jpg 768w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/36284460205_e4609916a8_b-585x285.jpg 585w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2><b>Popular Drip Cycles <\/b><\/h2>\n<p><span style=\"font-weight: 400\">To clarify how a drip campaign could be structured even further, let\u2019s take a look at two commonly used cycles &#8211;<br \/>\n<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\"><strong>Cycle 1<\/strong><\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Welcome email with sign-up discount<\/strong> (<\/span><i><span style=\"font-weight: 400\">triggered by new subscription<\/span><\/i><span style=\"font-weight: 400\">) &lt; <strong>Reminder email<\/strong> (<\/span><i><span style=\"font-weight: 400\">remind customer the promo offer is about to expire<\/span><\/i><span style=\"font-weight: 400\">) &lt; <strong>Complete your purchase email<\/strong> (<\/span><i><span style=\"font-weight: 400\">triggered by customer adding products to their cart, but not checking out<\/span><\/i><span style=\"font-weight: 400\">)<\/span><\/p>\n<p style=\"text-align: center\"><strong>Cycle 2<\/strong><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><strong>Sales confirmation email<\/strong> (<\/span><i><span style=\"font-weight: 400\">triggered by successful transaction<\/span><\/i><span style=\"font-weight: 400\">) &lt; <strong>Dispatchment email<\/strong> (<\/span><i><span style=\"font-weight: 400\">triggered by product being sent out for shipment<\/span><\/i><span style=\"font-weight: 400\">) &lt; <strong>Order fulfilment email<\/strong> (<\/span><i><span style=\"font-weight: 400\">triggered by product being received by customer<\/span><\/i><span style=\"font-weight: 400\">) &lt; <strong>Suggested co-related products email<\/strong> (<\/span><i><span style=\"font-weight: 400\">triggered after X days of customer having received their order<\/span><\/i><span style=\"font-weight: 400\">) &lt; <strong>Reminder \u201ctime to re-order\u201d email<\/strong> (<\/span><i><span style=\"font-weight: 400\">triggered after X days of customer having received their order, before they run out<\/span><\/i><span style=\"font-weight: 400\">)<\/span><\/p>\n<p><span style=\"font-weight: 400\">You get the hang of it!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4975 aligncenter\" src=\"http:\/\/www.puredesign-folio.com\/pds-blog-test\/wp-content\/uploads\/2019\/04\/36174318473_9f2a176dce_b.jpg\" alt=\"\" width=\"533\" height=\"400\" srcset=\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/36174318473_9f2a176dce_b.jpg 800w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/36174318473_9f2a176dce_b-300x225.jpg 300w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/36174318473_9f2a176dce_b-768x576.jpg 768w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/36174318473_9f2a176dce_b-585x439.jpg 585w\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" \/><\/p>\n<h2><b>How To Setup A Drip Email Campaign<\/b><\/h2>\n<p><span>1. Once you\u2019ve setup a specific, measurable goal for your drip campaign, you\u2019ll need to compile content that is powerful in both design and copy. You do not want to send emails your audience will consider spammy and irrelevant.<\/span><\/p>\n<p><span>2. You will need to map out a logical sequence to lead your prospect to your intended goal. For example, if you want to increase sales for your e-commerce based luxury tea brand, you might want to setup a drip campaign that begins by establishing credibility through providing your audience with useful information about different types of tea categories and their health benefits, then highlighting premium cafes and restaurants that source their teas from you, and then offering a limited-time promotional discount to consumers.<\/span><\/p>\n<p><span>3. If you have any analytics on-file from previous campaigns, take that into account when setting the trigger timing of each email in your drip campaign. There is no cookie-cutter approach regarding timing between emails. It really depends on a case-by-case scenario.<\/span><\/p>\n<p><span>4. Monitor results of your campaign to see how effective it was, and whether you need to make any future adjustments. You will need to check your Website\u2019s analytics to identify traffic engagement and flow, in addition to any reports you receive from the email automation service you\u2019re using.<\/span><\/p>\n<p><b>Pro Tip<\/b><span style=\"font-weight: 400\"> \u2013 Setting up parallel campaigns that are tailored to specific segments will be even more targeted and successful. For example, if your Website has products for both men and women, creating drip campaigns that lead to different sections relevant to each gender will draw more promising results than content that is very generic.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4977\" src=\"http:\/\/www.puredesign-folio.com\/pds-blog-test\/wp-content\/uploads\/2019\/04\/Online-Marketing-E-mail-Marketing-Newsletter-2745489-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/Online-Marketing-E-mail-Marketing-Newsletter-2745489-300x200.jpg 300w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/Online-Marketing-E-mail-Marketing-Newsletter-2745489-768x512.jpg 768w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/Online-Marketing-E-mail-Marketing-Newsletter-2745489-1024x682.jpg 1024w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/Online-Marketing-E-mail-Marketing-Newsletter-2745489-1170x780.jpg 1170w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/Online-Marketing-E-mail-Marketing-Newsletter-2745489-585x390.jpg 585w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/Online-Marketing-E-mail-Marketing-Newsletter-2745489-263x175.jpg 263w, https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/04\/Online-Marketing-E-mail-Marketing-Newsletter-2745489.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><b>Most Common Email Automation<\/b><\/h2>\n<p><span style=\"font-weight: 400\">There are many tools available for setting up automated drip email campaigns, with popular contenders being \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Drip<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Marketo<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Autopilot<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign Monitor<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Constant Contact<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer.io<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vero<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Outbound<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mail Chimp<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Iterable<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ActiveCampaign<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Before picking an email marketing software, assess the following based on your individual requirements &#8211;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Features<\/strong> \u2013 Are you receiving all the features you require for your drip campaigns?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Usability<\/strong> \u2013 How easy is it to use the platform?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Analytics<\/strong> \u2013 How specific are the analytics you\u2019ll gain access to?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Support<\/strong> \u2013 Is an online\/offline support\u00a0system in place in case of issues?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><em>Pure Design Solution specializes in email drip marketing campaigns. If you want to understand how useful drip campaigns will be for your particular business, don\u2019t hesitate to get in touch with our team<\/em> <strong><a href=\"http:\/\/www.puredesignsolution.com\/contact-us\/\">here<\/a><\/strong>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Email Drip Campaigns? I want to establish a relationship with my clients\/audience I want&hellip;<\/p>\n","protected":false},"author":5,"featured_media":4974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[38],"tags":[57,58,63,64,102,103,104,105,107,120,199,202],"class_list":["post-4973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-automated-drip-emails","tag-automated-emails","tag-best-drip-campaigns","tag-best-email-marketing-tips","tag-drip-campaigns","tag-drip-email","tag-drip-email-campaigns","tag-email-analytics","tag-email-marketing","tag-email-marketing-tips","tag-pds","tag-pure-design-solution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setup An Effective Automated Drip Email Campaign With These Steps &amp; Tools - Pure Design Solution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.puredesignsolution.com\/blog\/setup-effective-automated-drip-email-campaign-steps-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setup An Effective Automated Drip Email Campaign With These Steps &amp; Tools - Pure Design Solution\" \/>\n<meta property=\"og:description\" content=\"Why Email Drip Campaigns? 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