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<\/p>\nHave you tried to post on Instagram but either lacked consistency despite genuine intentions, or felt you no amount of time invested drew any \u201creal\u201d results? The truth is even though Instagram offers 10X more brand engagement than Facebook and 84X more than Twitter, many businesses are still intimidated by this platform.<\/p>\n
Over 60% users log into Instagram daily, so writing it off altogether is not a good idea. However, unless you put in the right thought, effort and consistent commitment, you will not be able to make the most out of your brand\u2019s Instagram page. The following 4 steps will help you give your Insta account and strategy a much needed social media face-lift!<\/p>\n
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1. Visuals Are Of Utmost Priority<\/strong><\/p>\n Instagram tells a story through visuals \u2013 this is the precise nature of the platform. If your image uploads are mediocre, you\u2019re not going to find much success. Remember, audiences are spoiled for choices, already.<\/p>\n So, how do you improve the visual presentation on your Instagram page?<\/p>\n > Preview<\/strong> \u2013 Input graphics in a preview app that allows you to experiment with how the layout will look before you actually stick to a pattern. Goes without saying that you will need to prep your content in advance!<\/p>\n > Think In 3\u2019s<\/strong> – Instagram works in rows of 3 squares. Consider using blank spacer squares aligned with brand colors. Or, plan out content in themes of 3 part-uploads. You can even use quotes diagonally or horizontally to break away from the monotony of endless images.<\/p>\n > Be Distinct<\/strong> \u2013 Whether you use a \u201cno crop\u201d tool to add white borders to all of your graphics or use a consistent filter for all your uploads, let your Instagram feed look unique. Let it have a particular aesthetic quality all over it. Sometimes, sticking to a handful of colors across all graphics is a great strategy to let content pop out in a manner that is pleasing to the eyes \u2013 experts recommend no more than 5 colors and consistent backgrounds. Minimalistic is chic.<\/p>\n 2. Marie Kondo Your Page<\/strong><\/p>\n Most of the world\u2019s biggest brands do not follow thousands of random accounts. Unfollow irrelevant accounts and de-clutter your follower : following ratio. It leaves a poor impression if you only have 1000 followers but are following 5000 people \u2013 it seems desperate. In addition, make sure your bio is updated and delete old posts that are irrelevant.<\/p>\n 3. Grow Your Followers<\/strong><\/p>\n Don\u2019t want to buy bots as followers through all the third-party-sites out there? You can grow your following organically by keeping the following tactics in mind \u2013<\/p>\n > Use Niche Hashtags<\/strong> \u2013 Although Instagram allows you to use 30 hashtags and the temptation is to use all the most popular seeming hashtags, it is actually better to balance out your hashtags list with a mix of popular ones and niche ones. Let\u2019s face it \u2013 if there are nearly 20 million posts with #jewellery, #sterlingsilverjewelry, on the other hand, has less than 450,000 posts, so you\u2019re more likely to rank higher here. Know where you\u2019re more likely to be discovered! Take time out to do the research regarding all the relevant hashtags at your disposal and create a smart list.<\/p>\n > Change Up Hashtags<\/strong> \u2013 Once you\u2019ve posted something on Instagram with a certain set of hashtags, you can actually edit the hashtags every couple of hours to witness the likes going up each time. Try it!<\/p>\n > Comment<\/strong> \u2013 Commenting on other posts using similar hashtags before\/after you post on Instagram will bring the eyeballs of followers from other established accounts to your page, too.<\/p>\n > Contests<\/strong> \u2013 Instagram contests generate 3.5 times more likes and 64 times more comments than standard posts. Surprisingly, only 2% accounts host contents, nonetheless. Leverage the power of contests to draw more attention and to even collect email IDs for your database.<\/p>\n![\"\"](\"http:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2021\/06\/Icon-2.png\"){kind=icon}
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