\n<\/b>Automation is definitely a time-saving tactic. But too much automation can backfire. Setting up automated Twitter DMs and automated Facebook messages can make your brand come across as too lazy to invest in a human being to reply to customers in a timely fashion. Don\u2019t be robotic – keep a human element intact and you\u2019ll be surprised at how much goodwill you build in the long-run. <\/span>
\n<\/span>
\n<\/span>2. Delayed Interaction<\/span> <\/b>
\n<\/span>Let\u2019s get one thing straight – your brand isn\u2019t entitled to anything on social media platforms. Acknowledge comments, shares, tags and ratings. Social media is all about engaging audiences in a conversation – if someone is taking the time out to invest in your brand, try to keep the conversation rolling.<\/span><\/p>\n
![\"\"](\"http:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2019\/06\/Post2-1170_780-1024x683.jpg\")
<\/p>\n
3. Overdoing It<\/span> 5. Over-Connected
\n<\/b>Just like ignoring audiences is a total buzz kill, overdoing things is also a complete no-no! There\u2019s a difference between consistency and spam. A few pointers –<\/span>
\n<\/span>
\n<\/span>a) Don\u2019t go on a re-Tweeting spree<\/strong> – your brand should have its own personality. If you\u2019re constantly re-Tweeting or re-sharing third-party content, it looks as if you have nothing to say that\u2019s original.
\n<\/span>
\n<\/span>b) Refrain from blowing your horn 24\/7<\/strong> – Social media has been designed for engagement, not hard sells. If someone is taking the time out to follow you, that means they already know the basic details about your brand. Similarly, don\u2019t keep bragging about how amazing your brand is – it might look a bit arrogant. Furthermore, try not to force products\/services to your audience. Experts suggest 80% of your content should <\/span>not<\/b> be promotional! Instead, your content should add value and encourage various forms of engagement. <\/span>
\n<\/span>
\nc) #DontHashtagEverythingLikeThis<\/strong> – First of all, Facebook does not require hashtags. Secondly, turning every word into a hashtag is annoying and looks really needy. <\/span>
\n<\/span>
\n<\/span>d) Avoid unnecessary tagging<\/strong> – Tagging people in posts all the time is bound to get you blocked or blacklisted at some point. Only tag other handles when it is appropriate.
\n<\/span>
\n4. No Tact For Damage Control<\/span>
\n<\/b>Wash your dirty laundry in public is a bad idea. If you have a disgruntled customer, exercise some tact and skillfully take those conversations into DMs, email or phone calls. Don’t let the whole world watch you do damage control. Also, refrain from deleting negative comments – that can cause negative feelings to escalate even further. <\/span><\/p>\n
\n<\/b>Don\u2019t beg your customers to keep liking and sharing your posts – it looks like needy, shameless self-promotion (unless it is part of a contest). And, don\u2019t ask people to over-connect! Similarly, try to resist the temptation to get onto any and every social media platform – you will spread yourself thin. Instead, invest in a handful of platforms that are truly relevant and make sure you plan out different content for each handle. Replicating the same content on 10 platforms is a bad idea – there\u2019s no incentive to connect with you on different platforms if the content is identical or overtly similar.<\/span><\/p>\n