{"id":5106,"date":"2019-08-08T09:04:57","date_gmt":"2019-08-08T09:04:57","guid":{"rendered":"http:\/\/www.puredesignsolution.com\/blog\/?p=5106"},"modified":"2019-09-12T17:48:36","modified_gmt":"2019-09-12T17:48:36","slug":"heres-how-often-you-should-blog-how-you-can-repurpose-content-later","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/heres-how-often-you-should-blog-how-you-can-repurpose-content-later\/","title":{"rendered":"Here&#8217;s How Often You Should Blog &amp; How You Can Repurpose Content Later"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you&#8217;re planning out an editorial calendar for your brand and wish to see an increase in leads and monthly Website traffic, one of the things on your mind is probably how many <a href=\"http:\/\/www.puredesignsolution.com\/blog\/\">blogs<\/a> to publish each month. After all, according to HubSpot, marketers who treat blogging as a priority are 13x more likely to see positive ROI. While the exact number of blogs you should churn out is subjective (and, also depends on what your <a href=\"http:\/\/www.puredesignsolution.com\/blog\/4-things-to-look-for-in-your-competitions-digital-marketing\/\">competition&#8217;s<\/a> blogging frequency is) research indicates the following &#8211;<br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Brands that publish 16+ blogs per month witness 3.5x more traffic than those with 0-4 blogs per month<\/span><\/li>\n<li>Brands that publish 16+ blogs per month receive 4.5x more leads than those with 0-4 blogs per month<\/li>\n<li>In particular, B2C brands that blog 11+ times per month draw 4x more leads than those with 4-5 blogs per month<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While some blogs might provide an instant <a href=\"http:\/\/www.puredesignsolution.com\/blog\/drive-more-traffic-without-seo\/\">boost in traffic<\/a>, leads and overall brand awareness (i.e. topical content and\/or high-profile interviews), it is important to remember that the vast majority of blogs will work for you well after they have been published. If your content offers value, people will discover it through Google searches and social media, as well. For example, when HubSpot analyzed their blog&#8217;s lead generation, they discovered more than 75% of their blog views and 90% of their blog leads came from previous posts! The tipping point, according to their analysis, for most companies is when they reach a total of 400 blog posts. Let&#8217;s take a look at some specific data &#8211;<br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">B2C companies that published 401+ blogs in total draw 2.5x more traffic than companies with a range of 301-400 total blog posts<\/span><\/li>\n<li>B2B companies that published 401+ blogs in total draw 2.5x more traffic than those with less than 200 total blog posts<\/li>\n<li>B2B companies with 401+ total blog posts generate 4.5x more leads than those with less than 100 total blog posts<\/li>\n<li>B2B companies with 401+ total blog posts generate 3x more leads than those with less than 200 total blog posts<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can gauge from the above numbers, you should look at blogging as a giant marathon, not as a quick sprint. In fact, experts recommend committing to blogging for at least 1-1.5 years before assessing effectiveness. Remember &#8211; Google prefers Websites and blogs that publish blogs at a consistent frequency. Don&#8217;t rush to cross the 401+ blog post mark with 10 posts a week and suddenly switch to 1 post a month. In fact, your readers probably prefer balanced communication from you rather than an overwhelming amount of content &#8211; a 2012 survey Michael Hyatt did indicated 81% readers wanted him to post less than 3 times a week!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>A few more pointers to keep in mind regarding blogging<\/strong><\/span> &#8211;<\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\">Make sure you promote your content (i.e. boosted <a href=\"http:\/\/www.puredesignsolution.com\/social-media-optimization\/\">social media<\/a> posts, newsletters, etc.) so your content doesn&#8217;t go unread.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Note down dates you reach blogging milestones (i.e. 100th post, 200th post, 300th post, 400th post, 500th post)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pay attention to Google Analytics and note down any dates there are significant peaks in traffic (and, cross-check if it is related to a particular blog)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> The best time of day to post blogs is 9:30 AM &#8211; 11 AM EST.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> The most social shares and comments happen on posts published between 9 PM to 12 AM EST.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Blogs posted on Mondays witness greater traffic, but Saturdays draw increased comments and weekends are linked with better social shares<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> The average word count of Google&#8217;s top ranked content is 1,140 &#8211; 1,285 words (SearchMetrics), however, the average blog post length is 1,050 words (Orbit Media). In fact, only 18% of company blog posts are over 750 words (Curata).\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Longer, detailed blog posts generate 9x more leads than shorter posts (Curata)\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Blog titles with 6-13 words receive consistent traffic (HubSpot)\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> 47% of B2B buyers read 3-5 blogs or content pieces before they speak with a salesperson (DemandGenReport)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> 29% of top marketing professionals reuse\/repurpose their blog content (Curata)\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you&#8217;re curious about the last point above (reusing\/re-purposing blog content), here are some useful tips to give you more bang for buck on resources you\u2019ve invested in producing solid blog posts.<br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"text-decoration: underline;\"><b>Tips To Repurpose Blog Posts<\/b><\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\"> Podcasts<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Case studies\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Throwback or roundup posts (monthly, quarterly, yearly)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Cross-posting on LinkedIn Publisher with a link to the original source (i.e. your Website)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Infographics (these are 30x more likely to be read than text-based articles)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Newsletters<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Informational videos<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> eBook<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Republish on sites like Medium or Reddit<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> PDF tool \/ cheat-sheet for current and prospective clients\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Online course or Webinar<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We hope these stats and tips help you revamp your company&#8217;s blogging strategy so you can generate more business and visibility moving forward. Don&#8217;t hesitate to get in touch with our team <\/span><a href=\"http:\/\/www.puredesignsolution.com\/contact-us\/\"><b>right here<\/b><\/a>.<span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re planning out an editorial calendar for your brand and wish to see an&hellip;<\/p>\n","protected":false},"author":5,"featured_media":5107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[35],"tags":[308,311,81,305,306,307,312,310,269,267,199,202,309,270,268],"class_list":["post-5106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy","tag-blogging-frequency","tag-convert-blogs-into-social-media-posts","tag-digital-marketing","tag-digital-marketing-firm-dallas","tag-digital-marketing-firm-texas","tag-how-often-to-blog","tag-how-to-convert-blogs-to-social-media-posts","tag-how-to-repurpose-blogs","tag-marketing-firm-dallas","tag-marketing-firm-texas","tag-pds","tag-pure-design-solution","tag-recommended-blogging-frequency","tag-top-marketing-firm-dallas","tag-top-marketing-firm-texas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here&#039;s How Often You Should Blog &amp; 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