{"id":5236,"date":"2019-11-26T16:45:05","date_gmt":"2019-11-26T16:45:05","guid":{"rendered":"http:\/\/www.puredesignsolution.com\/blog\/?p=5236"},"modified":"2019-11-26T17:00:53","modified_gmt":"2019-11-26T17:00:53","slug":"are-you-compliant-with-the-can-spam-act","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/are-you-compliant-with-the-can-spam-act\/","title":{"rendered":"Are You Compliant With The CAN-SPAM Act?"},"content":{"rendered":"

Considering that research studies indicate <\/span>email marketing’s <\/b><\/a>average ROI is $44.25 for every $1 spent and can impact the purchase decisions of 68% of millenials, it goes without saying that emailers can be imperative for your brand’s growth. However, did you know that spam accounts for approximately 45% of emails, which costs businesses nearly $20.5 billion every year? As a result, the Federal Trade Commission (FTC) has set guidelines to ensure email marketing practices do not harass consumers, which is further underscored by the CAN-SPAM Act – non-compliance can result in hefty fines. For example, in 2017, three Florida-based marketers, who were accused of spam emails, and had to pay $500,000 to settle FTC charges.<\/span><\/p>\n

 <\/p>\n

\"\"<\/span><\/p>\n


\n<\/span>What Is The CAN-SPAM Act?<\/b><\/h2>\n

In December 2003, the CAN-SPAM Act – also known as \u2018The Controlling Assault of Non-Solicited Pornography and Marketing Act\u2019 – was passed, which dictates the following key guidelines surrounding email marketing –<\/span><\/p>\n

* You cannot email recipients who have opted out of communication previously<\/span><\/p>\n

* You must remove email IDs of those who have opted-out within 10 business days<\/span><\/p>\n

* Emails sent must always have an easy “opt-out of all future emails” option for consumers<\/span><\/p>\n

* Emails sent must include a physical address of the sender (business \/ individual)<\/span><\/p>\n

* \u201cEmail From\u201d \/ \u201cReply To\u201d \/ \u201cRouting Information\u201d needs to identify your business honestly<\/span><\/p>\n

* Subject lines <\/span>cannot<\/span><\/span> be misleading or deceitful\u00a0<\/span><\/p>\n

* Acknowledge if an email is an ad – you can simply add a small text line at the end of your email that says, “This ad was sent by XYZ business”<\/span><\/p>\n

Penalties for non-compliance are calculated on a per-email-sent basis – fines can rise up to $41,000 per each violation!<\/span><\/p>\n

 <\/p>\n

\"\"<\/span><\/p>\n

Why Is The CAN-SPAM Act Still Relevant?\u00a0<\/b><\/h2>\n

CAN-SPAM compliance is a critical step for email marketers – it prevents any business or individual sending out emails to avoid an abysmal cost due to violation-related fines. Furthermore, with new guidelines such as <\/span>GDPR<\/b><\/a> and the California Consumer Privacy Act coming into play, maintaining sound email hygiene is a crucial habit to develop at the earliest, irrespective – compliance is no longer an option; it is compulsory.\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

How To Make CAN-SPAM Compliance Easy?<\/b><\/h2>\n

Compliance can actually be automated thanks to technology available in the market. For example, <\/span>Constant Contact <\/b><\/a>is a user-friendly platform that helps many marketers around the world design and disseminate emailers; this platform even helps with compliance in the following manner –<\/span><\/p>\n

* <\/span>Constant Contact <\/b><\/a>allows you to add unsubscribe links<\/span><\/p>\n

* Constant Contact allows you to add a physical address that is actually visible enough\u00a0<\/span><\/p>\n

* Constant Contact records and stores opt-outs\u00a0<\/span><\/p>\n

<\/h2>\n


\nLooking At The Bright Side<\/b><\/h2>\n

Email marketing is a necessary evil – in spite of the many daunting nuances surrounding compliance, it is still one of the most rewarding online marketing channels at a brand\u2019s disposal, making it a tool you simply cannot ignore. Furthermore, truth be told, having a solid, healthy email marketing list is actually going to prove to be an asset for your company, which is all the more reason to invest in planning it the right way – it ensures your communication reaches the right audience, builds an honest relationship with them and offers them a satisfying customer experience. <\/span>
\n<\/span>
\n<\/span>Pure Design Solution has substantial experience in helping many brands construct targeted email campaigns that are compliant with all sorts of guidelines – if you would like help in this area, feel free to contact our team of seasoned experts <\/span>right here<\/b><\/a> and we\u2019ll have you covered in no time! At the moment, we also have a special offer in association with Contact Contact, which you can find more details about <\/span>right here<\/b><\/a>.<\/span><\/p>\n

 <\/p>\n

Sources<\/b><\/span>:
\n<\/span>* <\/span>www.unsubcentral.com\/2018\/12\/17\/can-spam-2019\/<\/span><\/a>
\n<\/span>* <\/span>www.unsubcentral.com\/the-email-compliance-handbook\/<\/span><\/a>
\n<\/span>* <\/span>www.forbes.com\/sites\/forbesagencycouncil\/2018\/06\/06\/is-your-email-marketing-compliant-with-the-can-spam-act\/#6f2a55c132d0<\/span><\/a>
\n<\/span>* <\/span>https:\/\/dsim.in\/blog\/2018\/09\/29\/15-stats-probably-didnt-know-email-spam\/<\/span><\/a>
\n<\/span>* <\/span>www.propellercrm.com\/blog\/email-spam-statistics<\/span><\/a>
\n<\/span>* <\/span>www.ftc.gov\/news-events\/press-releases\/2017\/03\/ftc-settlement-bars-spam-email-marketing-baseless-weight-loss<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Considering that research studies indicate email marketing’s average ROI is $44.25 for every $1 spent…<\/p>\n","protected":false},"author":5,"featured_media":5240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[38],"tags":[454,476,482,480,481,72,455,456,305,306,484,485,483,486,107,457,120,477,273,479,269,267,199,202,475,270,268,478],"class_list":["post-5236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-automated-email","tag-brand-email-list","tag-can-spam-act","tag-can-spam","tag-canspam","tag-constant-contact","tag-constant-contact-automated-series","tag-constant-contact-benefits","tag-digital-marketing-firm-dallas","tag-digital-marketing-firm-texas","tag-email-compliance","tag-email-guidelines","tag-email-laws","tag-email-legalities","tag-email-marketing","tag-email-marketing-stats","tag-email-marketing-tips","tag-filter-email-list","tag-gdpr","tag-grow-email-list","tag-marketing-firm-dallas","tag-marketing-firm-texas","tag-pds","tag-pure-design-solution","tag-segment-email-list","tag-top-marketing-firm-dallas","tag-top-marketing-firm-texas","tag-update-email-list"],"yoast_head":"\nAre You Compliant With The CAN-SPAM Act? 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