{"id":5321,"date":"2020-04-16T12:45:40","date_gmt":"2020-04-16T12:45:40","guid":{"rendered":"http:\/\/www.puredesignsolution.com\/blog\/?p=5321"},"modified":"2025-10-28T12:41:48","modified_gmt":"2025-10-28T12:41:48","slug":"the-ultimate-digital-marketing-checklist-to-thrive-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/the-ultimate-digital-marketing-checklist-to-thrive-during-covid-19\/","title":{"rendered":"Don\u2019t Let The Lockdown Hamper Your Digital Marketing – Here\u2019s Your Checklist"},"content":{"rendered":"

In the months to follow, more and more businesses will find themselves in one of the following two scenarios –<\/h4>\n
    \n
  1. \n

    Caught off guard by the COVID-19 crisis, they will find it exceedingly difficult to keep their business running due to lack of reliable information to chase their customers.<\/h4>\n<\/li>\n
  2. \n

    Having faced the worst circumstances their business could endure, they feel they have learned enough to prevent being in a similar soup in the future.<\/h4>\n

    Either way, one thing is true across the board – having a solid digital marketing plan proves crucial to keep a business afloat.<\/h4>\n
    \n<\/li>\n<\/ol>\n

    Here are some actionable steps you can take while still waiting for normalcy to return:<\/span><\/h5>\n

     <\/p>\n

    Action Item 1<\/b> – Lockdown-Proof Your Communication <\/b>\"\"<\/b><\/h5>\n

    Remember – Your Customers Are Just As Anxious As You!<\/span><\/i><\/p>\n

      \n
    • Offer Customer Support Online – Website Chatbots & Social Media DM
      \nSupport Are A Must<\/li>\n
    • Update Your FAQs To Address Changes In Orders, Deliveries
      \nOperation In Light Of Covid-19<\/li>\n
    • Local SEO Is Highly Relevant Right Now – Optimize For “Near Me”
      \nSearch Results<\/li>\n
    • Consider Offering Pre-Order Promos To Continue Revenue Generation<\/li>\n
    • Develop Industry-Relevant COVID-19 Content Across SM, Emails
      \n<\/span>  Blogs & Live Sessions<\/span><\/li>\n<\/ul>\n

       <\/p>\n

      Action Item 2<\/b> – Extract, Analyze & Conclude<\/b>\"\"<\/b><\/h5>\n

      Remember – Do Your Homework Well Now & Jump Ahead Of Your Competition Later. <\/span><\/i><\/p>\n

        \n
      • Extract Website Traffic Reports, SM Ad Reports & Email Marketing
        \nReports<\/span><\/li>\n
      • Carefully Analyze Consumer Engagement, ROI, Victories & Losses<\/span><\/li>\n
      • Build Updated Insights To Fine-Tune Future Campaigns <\/span><\/li>\n<\/ul>\n

         <\/p>\n

         <\/p>\n

        \"\"<\/b><\/h5>\n
        <\/h5>\n
        Action Item 3<\/b> – Marie Kondo Your Email Lists<\/b><\/b><\/h5>\n

        Remember – The Average ROI For Email Marketing Is $44.25 For Every $1 Spent.<\/span><\/i><\/p>\n

          \n
        • Set Up Honey Pots On Your Website To Collect Data<\/span><\/li>\n
        •  Remove Email IDs Of Bounce-Backs & Those Who Hit “Unsubscribe”<\/span><\/li>\n
        • Hyper-Segment Mailing Lists To Offer Personalization <\/span><\/li>\n<\/ul>\n

           <\/p>\n

           <\/p>\n

           <\/p>\n

          Action Item 4<\/b> – Be Compliant \"\"<\/b><\/b><\/h5>\n

          Remember – Compliance Isn’t Optional; It’s The Law. <\/span><\/i><\/p>\n

            \n
          • Understand GDPR, CAN-SPAM & CCPA Compliance Laws<\/span><\/li>\n
          • Keep Documentation In Place To Demonstrate Consumer
            \nConsent For Data<\/span><\/li>\n
          • Update T&C, Cookies & Opt-In Forms<\/span><\/li>\n
          • Invest In Tech Tools For Data Safety<\/span><\/li>\n<\/ul>\n

             <\/p>\n

            \"\"<\/b>Action Item 5 -Look Toward The Future<\/strong><\/h5>\n

            Remember – Change Is The Only Constant! <\/span><\/i><\/p>\n

              \n
            • Brainstorm NEW Ideas For Future Campaigns<\/span><\/li>\n
            • Plan Ahead For Post-COVID-19 Repercussions On The Market<\/span><\/li>\n
            • Align Marketing Strategy With The Post-Lockdown Needs Of
              \nConsumers <\/span><\/li>\n<\/ul>\n

               <\/p>\n

              \"\"<\/p>\n

               <\/p>\n

              Action Item 6<\/b> – Get Ready To Automate<\/b><\/b><\/h5>\n

              Remember – Tools Are Only As Useful As We Make Them Be. <\/span><\/i><\/p>\n

                \n
              • Identify Tasks That Can Be Automated<\/span><\/li>\n
              • Invest In Reliable Automation Tools<\/span><\/li>\n
              • Develop Automation Workflows That Sync Marketing & Sales<\/span><\/li>\n
              • Hyper-Segment Data To Integrate Automation & Personalization <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                In the months to follow, more and more businesses will find themselves in one of…<\/p>\n","protected":false},"author":2,"featured_media":5341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[35,552,528],"tags":[],"class_list":["post-5321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy","category-customer-data-platforms","category-marketing-automation"],"yoast_head":"\nDon't Let The Lockdown Hamper Your Digital Marketing<\/title>\n<meta name=\"description\" content=\"Caught off-guard by COVID-19? 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