{"id":5347,"date":"2020-04-29T09:03:17","date_gmt":"2020-04-29T09:03:17","guid":{"rendered":"http:\/\/www.puredesignsolution.com\/blog\/?p=5347"},"modified":"2020-05-07T16:39:12","modified_gmt":"2020-05-07T16:39:12","slug":"discover-5-things-digital-marketing-teams-should-do-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/discover-5-things-digital-marketing-teams-should-do-during-covid-19\/","title":{"rendered":"COVID-19 & Digital Marketing"},"content":{"rendered":"

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COVID-19 has caused a lot of panic worldwide, not just regarding health-related safety, but also financial doom. With the globe on lockdown mode<\/span><\/a>, most businesses are facing challenges in staying afloat, especially brands that do not have a digital presence. Let\u2019s take a look at five things your company should do right now.<\/p>\n

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Plant the seeds for future success <\/span><\/b>\u2013 <\/span>Don\u2019t Hold Back<\/b><\/span><\/h1>\n

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If you were thinking about cutting back on your digital marketing investments, think again. A Harvard Business Review study that analyzed 4,700 public companies three years before, during and after recessions, indicates companies that cut costs quickly and deeply are at a disadvantage. Companies that adopt a progressive focus outperform their rivals.<\/span><\/p>\n

When the economy is suffering, you do not have as much competition. Everyone is rolling back, which means if you play your cards smartly, you\u2019ll be able to get a jumpstart in the post-COVID-19 era. Right now, most of your competitors are probably reducing their digital footprint drastically. You can leverage less competition and take advantage of cheaper Ads to target your audience \u2013 you will generate more leads and build loyalty. Now is the time to plant the seeds for future success.<\/span><\/p>\n

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Pro Tip \u2013 If you need to cut down costs, try to improve your workflow or streamline processes.<\/em><\/strong><\/p>\n

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Refine Your Digital Marketing Strategy<\/span><\/b>\"\"<\/b><\/h1>\n

More people stuck at home means more eyeballs glued to the Internet, especially social media portals. Invest in pay-per-click ads \u2013 research indicates the cost-per-click has decreased by 6% and may continue to further decrease. Scoop up a wider share of the market like a rookie. <\/span>Email marketing and social media ads are also a great way to push meaningful content that not only builds trust but locks-in pre-sales.\u00a0\u00a0<\/span><\/p>\n

Lastly, everyone is looking for a human element. We\u2019re all navigating this pandemic together. Encourage your team to showcase how you\u2019re adapting to life in the time of coronavirus \u2013 give people a glimpse of your new work-from-home culture. In essence, your team can serve as your brand ambassadors on Facebook, Instagram and LinkedIn.<\/span><\/p>\n

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Step Up Your SEO<\/span><\/b><\/h1>\n

\"\"Improve your SEO so more customers can discover your business when they search for particular products and services online, especially in their geographical area. A lot of consumers are looking for brands that are \u201cnear me.\u201d<\/span><\/p>\n

Do not expect overnight results \u2013 but, rest assured that when the economy recovers, your genuine efforts will yield an increase in organic rankings, leads and conversions. When everything returns to normal, you will be in greater demand than your competitors.<\/span><\/p>\n

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Invest In Training Your Team<\/strong><\/b><\/h1>\n

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With more downtime on hand, now is a great time to not only attend to tasks that were being neglected, but to also encourage your entire team to up-skill. Did you know businesses only spend a tiny 4.7% of their marketing budget on training employees? Now is the time to future-proof your team so they can excel in a post-coronavirus market. For example, training your team in the areas of <\/span>LinkedIn marketing<\/b><\/a>, <\/span>email automation tools<\/b><\/a>, AI and machine learning will help them take your upcoming digital marketing campaigns to the next level.<\/span><\/p>\n

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\nTailor Your Communication<\/span><\/b><\/h1>\n

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Right now, everyone is feeling some degree of anxiety. Don\u2019t let your customers\u2019 trust break. Keep them in the loop about changes your brand has taken to adapt to COVID-19 in a transparent manner \u2013<\/span><\/p>\n