{"id":5380,"date":"2020-05-28T08:05:37","date_gmt":"2020-05-28T08:05:37","guid":{"rendered":"http:\/\/www.puredesignsolution.com\/blog\/?p=5380"},"modified":"2025-10-28T12:40:54","modified_gmt":"2025-10-28T12:40:54","slug":"transform-your-stale-email-list-into-your-biggest-asset-in-4-steps","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/transform-your-stale-email-list-into-your-biggest-asset-in-4-steps\/","title":{"rendered":"Transform an email list into your biggest asset in just 4-steps"},"content":{"rendered":"

According to the Direct Marketing Association, the average ROI for email marketing is estimated to be a lucrative 4,300%. HubSpot further states, 80% of businesses feel email marketing increases customer retention and sales. However, many businesses who want to create impactful email campaigns face two critical challenges today –<\/strong><\/p>\n

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  1. As email lists age, a lot of IDs become inactive or invalid. How can they filter through the data to get good quality email data?<\/span><\/li>\n
  2. New guidelines governing consumer privacy prohibit businesses from sending out mass emails without a formal consent from the recipients. How do you show proof of consent?<\/span><\/li>\n<\/ol>\n

    Let’s go ahead and take a look at how you can transform an aging email list into your brand’s biggest asset. <\/span><\/em><\/p>\n

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    Step 1 – Clean Up Your Old List<\/strong><\/span><\/h3>\n

    \"\" If you have thousands of email IDs on-file from over the years, it might not be in accordance with CAM-SPAM, CCPA and GDPR laws, which require an explicit, documented opt-in from consumers. Furthermore, many email IDs might be inactive, duplicate or incorrect, which results in a high bounce rate. This is why it is important to comb through these old email IDs<\/a> – to remove irrelevant ones immediately. In addition, you can conduct a re-engagement email campaign – this will enable you to identify subscribers on your old list who are interested in your brand from those who may have fallen off the grid.  Please remember – it is much better to have a tighter list of high-value prospects, who have signed up for your email, than hundreds of thousands of general prospects who are absolutely disengaged from your brand.
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    Step 2 – Keep Adding New & Relevant Email IDs<\/strong><\/span><\/h3>\n

    \"\"In addition to scrubbing your pre-existing email list clean, you also need to build to this list with new leads. This can be accomplished fairly easily. Consider setting up “honey pots” on your Website with different offers on different pages to collect subscribers. For example, you can capture leads on your blog page who sign-up to download a free resource guide you created. You can capture leads who are interested in a demo of your product on your “shop now” page. You can capture leads who are interested in your Webinars through \u2018Registration forms\u2019. Make sure you collect leads in accordance with consumer privacy laws, keep documentation in place. Further, you can set segmentation based on the lead funnel they came through (i.e. the area of your Website they showed interest in). That brings us to our next point – – –
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    \n<\/span>Step 3 – Segment; Then Segment Some More!<\/strong><\/span><\/h3>\n

    \"\"<\/span>Once you’ve cleaned out your old email list and set up a funnel to channel new leads from your Website into the system on an ongoing basis, it is crucial to segment your list intelligently based on action steps each subscriber takes. According to DMA, email list segmentation is the most effective tactic for 51% of marketers! MailChimp’s research indicates segmented campaigns enjoy 14.31% higher open rates and 100.95% higher click-through rates. <\/span>
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    Consider segmenting your list<\/a> based on the following areas –<\/em><\/span><\/strong><\/p>\n