{"id":5794,"date":"2022-02-25T13:32:38","date_gmt":"2022-02-25T13:32:38","guid":{"rendered":"https:\/\/www.puredesignsolution.com\/blog\/?p=5794"},"modified":"2022-02-25T13:32:41","modified_gmt":"2022-02-25T13:32:41","slug":"is-linkedin-really-helping-your-website","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/","title":{"rendered":"Is LinkedIn Really Helping Your Website?"},"content":{"rendered":"\n

As you know, there\u2019s a huge value to high-quality traffic that engages with your website content. This engaged traffic has a powerful ability to bump up the quality of conversions for a business. Your website\u2019s Google Analytics tracks various sources of traffic and reveals their behavior pattern.<\/p>\n\n\n\n

With its business-focused platform, LinkedIn has become a popular tool for B2B marketing. According to Econsultancy, LinkedIn is now responsible for 64% of all visits from social media channels to corporate websites. So, how do you find out how well it\u2019s working for your business?<\/p>\n\n\n\n

Start by looking at how much traffic is reaching your website via LinkedIn. You can find this exact number by clicking under Acquisition > Social > Network referrals (Google Analytics Dashboard). This view gives you two values \u2013 Sessions and Pageviews. I would give more consideration to the number of Sessions because that\u2019s the number of users who were actively engaged with your website during that period. Pageviews can be misleading because they don\u2019t give you any indication as to whether any time was spent engaging on your website.<\/p>\n\n\n\n

But, to find out the value of LinkedIn traffic <\/strong>for your brand, you will have to go a step further and analyze how the visitors traveled through the website, what pages they landed on, and how many of them completed a goal. You can find this information under Acquisition > Social > Users Flow of your console.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This information can help you identify the visitor\u2019s intent coming from this channel. For instance \u2013 if more than 50% of the traffic from a source exits the website before going to the next level, then your bounce rate will be high, indicating low user engagement with your content. At that point you need to consider the quality of content and whether it aligns with your target audience. On the other hand, if the Users flow<\/em> indicates higher goal conversion from that source, then you\u2019ve got it figured out \u2013 your content is aligned with user intent, and the traffic from the source is a highly qualified audience for your business.<\/p>\n\n\n\n

Here\u2019s a 5-min exercise you can do!<\/p>\n\n\n\n

Ask your marketing team or website developer to provide you with two pieces of information:<\/p>\n\n\n\n

1.     Monthly traffic on the website from LinkedIn<\/p>\n\n\n\n

2.     Number of sessions for LinkedIn users and average Session time<\/p>\n\n\n\n

If the traffic numbers are high but the average session time is low, your content is not resonating with the users. It is also possible that you are targeting the wrong users on LinkedIn. If this is the case, you would need to tweak the campaign on both ends to see the numbers and conversions improving.<\/p>\n\n\n\n

As more and more business interactions are occurring in the digital space, the time is now to implement a strategy to make the most of what LinkedIn has to offer your business.<\/p>\n\n\n\n

If you find our articles relevant, please share our website with your team, partners, and customers. I would be delighted to help other business owners<\/a> solve some of their digital marketing problems.<\/p>\n","protected":false},"excerpt":{"rendered":"

As you know, there\u2019s a huge value to high-quality traffic that engages with your website…<\/p>\n","protected":false},"author":2,"featured_media":5799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[37,48],"tags":[81,327,542,219,238],"class_list":["post-5794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing","tag-digital-marketing","tag-google-analytics","tag-linkedin","tag-social-media","tag-user-engagement"],"yoast_head":"\nIs LinkedIn Really Helping Your Website?<\/title>\n<meta name=\"description\" content=\"There\u2019s a huge value to high-quality traffic that engages with your website content. This engaged traffic has a powerful ability to bump up the quality of conversions for a business. As a popular choice for B2B, how well is LinkedIn performing for your business?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is LinkedIn Really Helping Your Website?\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a huge value to high-quality traffic that engages with your website content. This engaged traffic has a powerful ability to bump up the quality of conversions for a business. As a popular choice for B2B, how well is LinkedIn performing for your business?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Pure Design Solution\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-25T13:32:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-25T13:32:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2022\/02\/blog-banner-linkedin-for-b2b-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"851\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Suchi Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Suchi Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/\"},\"author\":{\"name\":\"Suchi Gupta\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571\"},\"headline\":\"Is LinkedIn Really Helping Your Website?\",\"datePublished\":\"2022-02-25T13:32:38+00:00\",\"dateModified\":\"2022-02-25T13:32:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/\"},\"wordCount\":526,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2022\/02\/blog-banner-linkedin-for-b2b-marketing.jpg\",\"keywords\":[\"Digital marketing\",\"google analytics\",\"linkedin\",\"Social Media\",\"User Engagement\"],\"articleSection\":[\"Digital Marketing\",\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/\",\"url\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/\",\"name\":\"Is LinkedIn Really Helping Your Website?\",\"isPartOf\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2022\/02\/blog-banner-linkedin-for-b2b-marketing.jpg\",\"datePublished\":\"2022-02-25T13:32:38+00:00\",\"dateModified\":\"2022-02-25T13:32:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571\"},\"description\":\"There\u2019s a huge value to high-quality traffic that engages with your website content. This engaged traffic has a powerful ability to bump up the quality of conversions for a business. As a popular choice for B2B, how well is LinkedIn performing for your business?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#primaryimage\",\"url\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2022\/02\/blog-banner-linkedin-for-b2b-marketing.jpg\",\"contentUrl\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2022\/02\/blog-banner-linkedin-for-b2b-marketing.jpg\",\"width\":851,\"height\":315},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.puredesignsolution.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is LinkedIn Really Helping Your Website?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/#website\",\"url\":\"https:\/\/www.puredesignsolution.com\/blog\/\",\"name\":\"Pure Design Solution\",\"description\":\"Pure Design Solution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.puredesignsolution.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571\",\"name\":\"Suchi Gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg\",\"url\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg\",\"contentUrl\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg\",\"caption\":\"Suchi Gupta\"},\"description\":\"Suchi Gupta is Digital Marketing Director with Pure Design Solution (PDS), a full-service online marketing agency based in Allen, TX. She is a passionate digital marketer, with 10+ years of experience in building and growing brands online. Multi-disciplinary skill set that encompasses Social Strategy, Brand Positioning & Online Activation, Leads Generation Funnels, Storytelling and User Engagement. She has worked with Clients as their trusted partner, building and growing brands from base revenue to multi-million dollar entities. She started PDS in 2009 with one mission only \u2013 Initiate \u2018CHANGE\u2019 that stays and grows with brands over time, because \u2018change\u2019 is what will keep them relevant and growing.\",\"sameAs\":[\"http:\/\/www.puredesignsolution.com\",\"https:\/\/www.linkedin.com\/in\/suchiguptadigital\/\"],\"url\":\"https:\/\/www.puredesignsolution.com\/blog\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is LinkedIn Really Helping Your Website?","description":"There\u2019s a huge value to high-quality traffic that engages with your website content. This engaged traffic has a powerful ability to bump up the quality of conversions for a business. As a popular choice for B2B, how well is LinkedIn performing for your business?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/","og_locale":"en_US","og_type":"article","og_title":"Is LinkedIn Really Helping Your Website?","og_description":"There\u2019s a huge value to high-quality traffic that engages with your website content. This engaged traffic has a powerful ability to bump up the quality of conversions for a business. As a popular choice for B2B, how well is LinkedIn performing for your business?","og_url":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/","og_site_name":"Pure Design Solution","article_published_time":"2022-02-25T13:32:38+00:00","article_modified_time":"2022-02-25T13:32:41+00:00","og_image":[{"width":851,"height":315,"url":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2022\/02\/blog-banner-linkedin-for-b2b-marketing.jpg","type":"image\/jpeg"}],"author":"Suchi Gupta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Suchi Gupta","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#article","isPartOf":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/"},"author":{"name":"Suchi Gupta","@id":"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571"},"headline":"Is LinkedIn Really Helping Your Website?","datePublished":"2022-02-25T13:32:38+00:00","dateModified":"2022-02-25T13:32:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/"},"wordCount":526,"commentCount":0,"image":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2022\/02\/blog-banner-linkedin-for-b2b-marketing.jpg","keywords":["Digital marketing","google analytics","linkedin","Social Media","User Engagement"],"articleSection":["Digital Marketing","Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/","url":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/","name":"Is LinkedIn Really Helping Your Website?","isPartOf":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#primaryimage"},"image":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2022\/02\/blog-banner-linkedin-for-b2b-marketing.jpg","datePublished":"2022-02-25T13:32:38+00:00","dateModified":"2022-02-25T13:32:41+00:00","author":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571"},"description":"There\u2019s a huge value to high-quality traffic that engages with your website content. This engaged traffic has a powerful ability to bump up the quality of conversions for a business. As a popular choice for B2B, how well is LinkedIn performing for your business?","breadcrumb":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#primaryimage","url":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2022\/02\/blog-banner-linkedin-for-b2b-marketing.jpg","contentUrl":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2022\/02\/blog-banner-linkedin-for-b2b-marketing.jpg","width":851,"height":315},{"@type":"BreadcrumbList","@id":"https:\/\/www.puredesignsolution.com\/blog\/is-linkedin-really-helping-your-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.puredesignsolution.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Is LinkedIn Really Helping Your Website?"}]},{"@type":"WebSite","@id":"https:\/\/www.puredesignsolution.com\/blog\/#website","url":"https:\/\/www.puredesignsolution.com\/blog\/","name":"Pure Design Solution","description":"Pure Design Solution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.puredesignsolution.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571","name":"Suchi Gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg","url":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg","contentUrl":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg","caption":"Suchi Gupta"},"description":"Suchi Gupta is Digital Marketing Director with Pure Design Solution (PDS), a full-service online marketing agency based in Allen, TX. She is a passionate digital marketer, with 10+ years of experience in building and growing brands online. Multi-disciplinary skill set that encompasses Social Strategy, Brand Positioning & Online Activation, Leads Generation Funnels, Storytelling and User Engagement. She has worked with Clients as their trusted partner, building and growing brands from base revenue to multi-million dollar entities. She started PDS in 2009 with one mission only \u2013 Initiate \u2018CHANGE\u2019 that stays and grows with brands over time, because \u2018change\u2019 is what will keep them relevant and growing.","sameAs":["http:\/\/www.puredesignsolution.com","https:\/\/www.linkedin.com\/in\/suchiguptadigital\/"],"url":"https:\/\/www.puredesignsolution.com\/blog\/author\/administrator\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/posts\/5794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/comments?post=5794"}],"version-history":[{"count":3,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/posts\/5794\/revisions"}],"predecessor-version":[{"id":5800,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/posts\/5794\/revisions\/5800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/media\/5799"}],"wp:attachment":[{"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/media?parent=5794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/categories?post=5794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/tags?post=5794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}