{"id":5883,"date":"2022-09-19T15:20:40","date_gmt":"2022-09-19T15:20:40","guid":{"rendered":"https:\/\/www.puredesignsolution.com\/blog\/?p=5883"},"modified":"2022-09-19T15:20:44","modified_gmt":"2022-09-19T15:20:44","slug":"testimonials-cant-be-ignored","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/testimonials-cant-be-ignored\/","title":{"rendered":"Testimonials Can\u2019t Be Ignored!"},"content":{"rendered":"\n<p>The importance of testimonials is often overlooked in B2B marketing. There are multiple online reports and surveys on consumer behavior patterns that show that 9 out of 10 people trust a genuine customer review over a business ad. A review from a happy client has more potential to convince your future customer than you do.<\/p>\n\n\n\n<p>But customer reviews or testimonials are not usually part of the monthly content creation calendar. Ideally, marketers should create a consistent practice to collect and publish customer reviews on a company\u2019s website, social media pages, and other communication channels.<\/p>\n\n\n\n<p><strong>What\u2019s needed? A consistent process to gather and publish this high-quality content.<\/strong><\/p>\n\n\n\n<p>Here are some quick tips to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Have a plan that spells out when you\u2019ll ask for a review from your client. This could happen once a job is completed or for ongoing clients, it could be at project completion or specific time intervals, for example.<\/li><li>Create an easy-to-fill-out template that the client can use to add the necessary information. They can either submit their feedback via the template or write a personal review.<\/li><li>Review and circulate the testimonial within your internal team for feedback and be sure to get your client\u2019s approval to finalize.<\/li><li>Design a <strong>testimonial graphic<\/strong> that can be used every time a review is posted.<\/li><\/ul>\n\n\n\n<p>Once ready, the review can be published on multiple platforms. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>On your website\u2019s home page, which attracts the most traffic<\/li><li>On your product or services page where your customer is likely to go after visiting the homepage<\/li><li>On social media channels. Remember to tag your client &#8211; with their approval &#8211; and the company for higher visibility.<\/li><li>Via an email marketing campaign to prospects<\/li><li>In a blog or case study for long-term use<\/li><\/ul>\n\n\n\n<p>Recently, I was excited to find that a former client has testimonials working in their favor. Breathe Well-being is an Indian Y-Combinator start-up that has designed a Type 2 Diabetes reversal program. The website claims to have reversed 10,000+ cases already. That\u2019s a tall order. So, I went to check their Google reviews. They have less than 100 reviews with an overall 4.2 rating. Most of the reviews I read were real and genuine, some quoting their HbA1c reduction levels \u2013 a vote of confidence for a person with diabetes looking for a solution.<\/p>\n\n\n\n<p>As with any digital marketing endeavor, there are some challenges involved. Clients may not be forthright to give a review, or it might just take time with follow-ups that can be exhausting. Having a process in place will set you up for the best chance of success. Even if the reviews are sporadic, their potential to influence future customers is powerful.<\/p>\n\n\n\n<p>If you want help putting a process in place for testimonials to work their magic, <a href=\"https:\/\/puredesignsolution.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach out to our team<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of testimonials is often overlooked in B2B marketing. There are multiple online reports&hellip;<\/p>\n","protected":false},"author":2,"featured_media":5886,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[35,37,41],"tags":[578,81,577,576],"class_list":["post-5883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy","category-digital-marketing","category-marketing-strategy","tag-content","tag-digital-marketing","tag-reviews","tag-testimonials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Testimonials Can\u2019t Be Ignored! - Pure Design Solution<\/title>\n<meta name=\"description\" content=\"The importance of testimonials is often overlooked in B2B marketing. A review from a happy client has more potential to convince your future customer than you do. Marketers should create a consistent practice to collect and publish customer reviews. Here&#039;s how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.puredesignsolution.com\/blog\/testimonials-cant-be-ignored\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Testimonials Can\u2019t Be Ignored! - Pure Design Solution\" \/>\n<meta property=\"og:description\" content=\"The importance of testimonials is often overlooked in B2B marketing. A review from a happy client has more potential to convince your future customer than you do. Marketers should create a consistent practice to collect and publish customer reviews. 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