Updating a LinkedIn profile or Google business listing isn\u2019t top-of-mind for most of us when it comes to our checklist of tasks to do on a regular basis.<\/p>\n\n\n\n
While we tend to dismiss these updates as unimportant jobs, they are significant contributors to protecting your online reputation. Keeping your profile up-to-date helps build brand recall and makes updated information easy to find for your customers. Most importantly, these updates help optimize your organic search rankings by sending signals to Google that your brand is accurate and trustworthy.<\/strong><\/p>\n\n\n\n So, let\u2019s do a digital health check today to make sure your online profiles are up-to-date.<\/p>\n\n\n\n If you have a presence on multiple platforms – Facebook, YouTube, Instagram, Twitter, etc., be sure to take the time to update the description and graphics at least once every six months. As I mentioned above, this simple exercise sends a signal to search bots that the company\u2019s profile is active and accurate. You\u2019ll have a good baseline on solid digital health if you follow these steps.<\/p>\n\n\n\n Remember that, just like any other aspect of your business, digital profiles are important. They are often the first line of communication with potential customers, who often look to digital channels when they first explore what a company has to offer. Think of it as a great first impression that shows you take your work seriously.<\/p>\n\n\n\n