In a recent group discussion on Sales Lead Generation with other marketers and business owners, the presenter asked us how we decide which leads or prospects to pursue, especially if it\u2019s been a while since the last follow-up.<\/p>\n\n\n\n
One of the participants responded, \u201cI just rely on my intuition!\u201d He said he went with his gut feeling to decide which ones to pursue and which to let go. Well, good for him! But for most of us, this approach won\u2019t work if you are trying to win a large client or increase overall sales volume. You\u2019ll drop the ball and miss follow-ups that could lead to a close, leaving you frustrated that your lead generation isn\u2019t working.<\/p>\n\n\n\n
That\u2019s why it\u2019s important to adopt a Customer Relationship Manager – A CRM<\/strong>. Think of it as your customer database to track, record, and prompt you for an action that you may miss otherwise. It is the simplest way to eliminate overthinking your process. <\/p>\n\n\n\n If you have one already, give yourself a pat on the back. But if you don\u2019t, then now is the perfect time to create room for it in your marketing budget for 2023. CRMs have evolved from the early days when they used to be quite pricey and hard to understand, to the newer easy-to-use versions that can be under $50 per month.<\/p>\n\n\n\n Why do you need one? <\/strong><\/p>\n\n\n\n In today\u2019s landscape of multi-channel marketing, you have leads coming from different sources \u2013 website sign-ups, paid advertising, networking, trade shows, referrals, and more. There should be a structure in place to store and a process built to consistently follow up with leads. <\/p>\n\n\n\n The key advantages a CRM offers are:<\/strong><\/p>\n\n\n\n