{"id":6066,"date":"2024-02-26T17:55:27","date_gmt":"2024-02-26T17:55:27","guid":{"rendered":"https:\/\/www.puredesignsolution.com\/blog\/?p=6066"},"modified":"2024-02-26T17:55:29","modified_gmt":"2024-02-26T17:55:29","slug":"resonate-for-engagement-people-respond-better-to-stories","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/resonate-for-engagement-people-respond-better-to-stories\/","title":{"rendered":"Resonate for Engagement: People Respond Better to Stories!"},"content":{"rendered":"\n

There\u2019s no denying that people respond better to stories\u2014they are not only drawn to narratives but also find them more memorable. Regarding business interactions, particularly follow-ups, incorporating a storytelling approach can transform the engagement dynamic<\/strong>.<\/p>\n\n\n\n

The most critical step to grow your business is the follow-up. Let\u2019s take this a step further. Why not infuse your follow-ups with storytelling instead of hard pitching, which can be off-putting?<\/p>\n\n\n\n

First, as you plan your follow-ups, remember that there are five key elements <\/strong>of effective follow-ups – choosing appropriate timing, providing context, keeping communication concise, creating value, and offering an option to opt out.<\/p>\n\n\n\n

As you begin creating your content, take a storyteller approach by writing your content in a way that resonates with your audience<\/a>. By developing your follow-up communication with a narrative structure, your content will become compelling and relatable to your audience.<\/p>\n\n\n\n

A good place to start can be to share success stories of previous clients, illustrating challenges overcome and showcasing the transformative journey your product or service can offer. Such storytelling humanizes your brand, and it helps your audience envision what their experience with your brand could be for them. As a result, they will feel more connected to you and are more likely to remember your brand.<\/p>\n\n\n\n

I\u2019ve been working with clients to design 60-day and 6-month follow-up schedules. Putting plans on paper early and writing messages in advance is ideal. This allows you time to test in advance to be ready for your desired outcome. Additionally, monitoring the response from your audience will help you pivot and improve your messages in real time.<\/p>\n\n\n\n

As you finalize your messaging, check these five benchmarks to see how your content stacks up:<\/strong><\/p>\n\n\n\n