{"id":6074,"date":"2024-03-12T14:40:28","date_gmt":"2024-03-12T14:40:28","guid":{"rendered":"https:\/\/www.puredesignsolution.com\/blog\/?p=6074"},"modified":"2024-03-12T14:40:30","modified_gmt":"2024-03-12T14:40:30","slug":"motivating-your-prospects-is-tough","status":"publish","type":"post","link":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/","title":{"rendered":"Motivating your prospects is tough."},"content":{"rendered":"\n

Tapping into customer behavior patterns is key to success with any kind of marketing campaign. But customer behavior is constantly changing<\/a>, and there\u2019s so much to learn and include when planning or running a marketing campaign.<\/p>\n\n\n\n

Here\u2019s a story from my personal experience –<\/p>\n\n\n\n

One of our food & beverage clients started hosting food-tasting events at their manufacturing facility in California. They wanted to offer their customers a peek into the manufacturing process and introduce them to their lesser-known products available in local grocery stores. <\/p>\n\n\n\n

We got to work on a marketing campaign to promote the events. We started by using Eventbrite to set up event ticketing, reservations, and automated confirmation messages to the recipients. Since these events would occur every two weeks, we invested considerable time to develop brand assets and communication collateral. We called it a Food Tasting Experience. <\/p>\n\n\n\n

It gained momentum fast, and by the second round, it was a sold-out affair. That meant a minimum of 200 tickets sold every time. We were OVERJOYED! It was a highly effective word-of-mouth platform where people could experience the products, buy them, and spread the word among friends.   <\/p>\n\n\n\n

But there was a downside. The walk-in events had less than 40% attendance – many people who signed up didn\u2019t attend because the events were free – they had nothing to lose by signing up. <\/p>\n\n\n\n

We decided to host the next event at a nominal entry fee ($5 a ticket) and offered the reimbursement of a gift voucher when the customer walked in the door. The goal was to boost attendance. Only three tickets were sold. WOW! That says a lot about customer behavior. <\/p>\n\n\n\n

You\u2019ll see the same phenomenon occur with free webinars and online Zoom meetings where people sign up but drop out last minute. We love free things \u2013 event tickets, product samples, and more. But how do you incentivize the customer to stay committed and accountable? <\/p>\n\n\n\n

One thing we need to accept is that we live in a freebie world where brands are constantly offering free services or trials for us to engage. That has shaped consumer expectations.  <\/p>\n\n\n\n

We have to dig deeper to get our prospects to commit. Taking time to implement strategies to build their trust<\/a> is more critical than ever. <\/p>\n\n\n\n

Stay tuned<\/a> for more on building trust.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Tapping into customer behavior patterns is key to success with any kind of marketing campaign.…<\/p>\n","protected":false},"author":2,"featured_media":6077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[37,41,46,48],"tags":[596,622,634,81,633],"class_list":["post-6074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing-strategy","category-social-branding","category-social-media-marketing","tag-brand","tag-campaign","tag-communication","tag-digital-marketing","tag-engagement"],"yoast_head":"\nMotivating your prospects is tough. - Pure Design Solution<\/title>\n<meta name=\"description\" content=\"Tapping into customer behavior patterns is key to success with any kind of marketing campaign. How do you incentivize the customer to stay committed and accountable?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motivating your prospects is tough. - Pure Design Solution\" \/>\n<meta property=\"og:description\" content=\"Tapping into customer behavior patterns is key to success with any kind of marketing campaign. How do you incentivize the customer to stay committed and accountable?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/\" \/>\n<meta property=\"og:site_name\" content=\"Pure Design Solution\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-12T14:40:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T14:40:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2024\/03\/PDS-blog-banner-2024-motivating.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"777\" \/>\n\t<meta property=\"og:image:height\" content=\"583\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Suchi Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Suchi Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/\"},\"author\":{\"name\":\"Suchi Gupta\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571\"},\"headline\":\"Motivating your prospects is tough.\",\"datePublished\":\"2024-03-12T14:40:28+00:00\",\"dateModified\":\"2024-03-12T14:40:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/\"},\"wordCount\":399,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2024\/03\/PDS-blog-banner-2024-motivating.jpg\",\"keywords\":[\"brand\",\"campaign\",\"communication\",\"Digital marketing\",\"engagement\"],\"articleSection\":[\"Digital Marketing\",\"Marketing Strategy\",\"Social Branding\",\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/\",\"url\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/\",\"name\":\"Motivating your prospects is tough. - Pure Design Solution\",\"isPartOf\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2024\/03\/PDS-blog-banner-2024-motivating.jpg\",\"datePublished\":\"2024-03-12T14:40:28+00:00\",\"dateModified\":\"2024-03-12T14:40:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571\"},\"description\":\"Tapping into customer behavior patterns is key to success with any kind of marketing campaign. How do you incentivize the customer to stay committed and accountable?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#primaryimage\",\"url\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2024\/03\/PDS-blog-banner-2024-motivating.jpg\",\"contentUrl\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2024\/03\/PDS-blog-banner-2024-motivating.jpg\",\"width\":777,\"height\":583},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.puredesignsolution.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Motivating your prospects is tough.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/#website\",\"url\":\"https:\/\/www.puredesignsolution.com\/blog\/\",\"name\":\"Pure Design Solution\",\"description\":\"Pure Design Solution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.puredesignsolution.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571\",\"name\":\"Suchi Gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg\",\"url\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg\",\"contentUrl\":\"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg\",\"caption\":\"Suchi Gupta\"},\"description\":\"Suchi Gupta is Digital Marketing Director with Pure Design Solution (PDS), a full-service online marketing agency based in Allen, TX. She is a passionate digital marketer, with 10+ years of experience in building and growing brands online. Multi-disciplinary skill set that encompasses Social Strategy, Brand Positioning & Online Activation, Leads Generation Funnels, Storytelling and User Engagement. She has worked with Clients as their trusted partner, building and growing brands from base revenue to multi-million dollar entities. She started PDS in 2009 with one mission only \u2013 Initiate \u2018CHANGE\u2019 that stays and grows with brands over time, because \u2018change\u2019 is what will keep them relevant and growing.\",\"sameAs\":[\"http:\/\/www.puredesignsolution.com\",\"https:\/\/www.linkedin.com\/in\/suchiguptadigital\/\"],\"url\":\"https:\/\/www.puredesignsolution.com\/blog\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Motivating your prospects is tough. - Pure Design Solution","description":"Tapping into customer behavior patterns is key to success with any kind of marketing campaign. How do you incentivize the customer to stay committed and accountable?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/","og_locale":"en_US","og_type":"article","og_title":"Motivating your prospects is tough. - Pure Design Solution","og_description":"Tapping into customer behavior patterns is key to success with any kind of marketing campaign. How do you incentivize the customer to stay committed and accountable?","og_url":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/","og_site_name":"Pure Design Solution","article_published_time":"2024-03-12T14:40:28+00:00","article_modified_time":"2024-03-12T14:40:30+00:00","og_image":[{"width":777,"height":583,"url":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2024\/03\/PDS-blog-banner-2024-motivating.jpg","type":"image\/jpeg"}],"author":"Suchi Gupta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Suchi Gupta","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#article","isPartOf":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/"},"author":{"name":"Suchi Gupta","@id":"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571"},"headline":"Motivating your prospects is tough.","datePublished":"2024-03-12T14:40:28+00:00","dateModified":"2024-03-12T14:40:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/"},"wordCount":399,"commentCount":0,"image":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#primaryimage"},"thumbnailUrl":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2024\/03\/PDS-blog-banner-2024-motivating.jpg","keywords":["brand","campaign","communication","Digital marketing","engagement"],"articleSection":["Digital Marketing","Marketing Strategy","Social Branding","Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/","url":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/","name":"Motivating your prospects is tough. - Pure Design Solution","isPartOf":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#primaryimage"},"image":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#primaryimage"},"thumbnailUrl":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2024\/03\/PDS-blog-banner-2024-motivating.jpg","datePublished":"2024-03-12T14:40:28+00:00","dateModified":"2024-03-12T14:40:30+00:00","author":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571"},"description":"Tapping into customer behavior patterns is key to success with any kind of marketing campaign. How do you incentivize the customer to stay committed and accountable?","breadcrumb":{"@id":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#primaryimage","url":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2024\/03\/PDS-blog-banner-2024-motivating.jpg","contentUrl":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2024\/03\/PDS-blog-banner-2024-motivating.jpg","width":777,"height":583},{"@type":"BreadcrumbList","@id":"https:\/\/www.puredesignsolution.com\/blog\/motivating-your-prospects-is-tough\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.puredesignsolution.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Motivating your prospects is tough."}]},{"@type":"WebSite","@id":"https:\/\/www.puredesignsolution.com\/blog\/#website","url":"https:\/\/www.puredesignsolution.com\/blog\/","name":"Pure Design Solution","description":"Pure Design Solution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.puredesignsolution.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.puredesignsolution.com\/blog\/#\/schema\/person\/f2bc54aa34f21540d94f351a39a70571","name":"Suchi Gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg","url":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg","contentUrl":"https:\/\/www.puredesignsolution.com\/blog\/wp-content\/uploads\/2020\/04\/Suchi-Portrait-low-150x150.jpg","caption":"Suchi Gupta"},"description":"Suchi Gupta is Digital Marketing Director with Pure Design Solution (PDS), a full-service online marketing agency based in Allen, TX. She is a passionate digital marketer, with 10+ years of experience in building and growing brands online. Multi-disciplinary skill set that encompasses Social Strategy, Brand Positioning & Online Activation, Leads Generation Funnels, Storytelling and User Engagement. She has worked with Clients as their trusted partner, building and growing brands from base revenue to multi-million dollar entities. She started PDS in 2009 with one mission only \u2013 Initiate \u2018CHANGE\u2019 that stays and grows with brands over time, because \u2018change\u2019 is what will keep them relevant and growing.","sameAs":["http:\/\/www.puredesignsolution.com","https:\/\/www.linkedin.com\/in\/suchiguptadigital\/"],"url":"https:\/\/www.puredesignsolution.com\/blog\/author\/administrator\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/posts\/6074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/comments?post=6074"}],"version-history":[{"count":2,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/posts\/6074\/revisions"}],"predecessor-version":[{"id":6076,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/posts\/6074\/revisions\/6076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/media\/6077"}],"wp:attachment":[{"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/media?parent=6074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/categories?post=6074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.puredesignsolution.com\/blog\/wp-json\/wp\/v2\/tags?post=6074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}