Don’t Let The Lockdown Hamper Your Digital Marketing – Here’s Your Checklist

In the months to follow, more and more businesses will find themselves in one of the following two scenarios –

1. Caught off guard by the COVID-19 crisis, they will find it exceedingly difficult to keep their business running due to lack of reliable information to chase their customers.

2. Having faced the worst circumstances their business could endure, they feel they have learned enough to prevent being in a similar soup in the future.

   Either way, one thing is true across the board – having a solid digital marketing plan proves crucial to keep a business afloat.

   ---

Here are some actionable steps you can take while still waiting for normalcy to return:

Action Item 1 – Lockdown-Proof Your Communication 

Remember – Your Customers Are Just As Anxious As You!

• Offer Customer Support Online – Website Chatbots & Social Media DM
  Support Are A Must
• Update Your FAQs To Address Changes In Orders, Deliveries
  Operation In Light Of Covid-19
• Local SEO Is Highly Relevant Right Now – Optimize For “Near Me”
  Search Results
• Consider Offering Pre-Order Promos To Continue Revenue Generation
• Develop Industry-Relevant COVID-19 Content Across SM, Emails
    Blogs & Live Sessions

Action Item 2 – Extract, Analyze & Conclude

Remember – Do Your Homework Well Now & Jump Ahead Of Your Competition Later. 

• Extract Website Traffic Reports, SM Ad Reports & Email Marketing
  Reports
• Carefully Analyze Consumer Engagement, ROI, Victories & Losses
• Build Updated Insights To Fine-Tune Future Campaigns 

Action Item 3 – Marie Kondo Your Email Lists

Remember – The Average ROI For Email Marketing Is $44.25 For Every $1 Spent.

• Set Up Honey Pots On Your Website To Collect Data
•  Remove Email IDs Of Bounce-Backs & Those Who Hit “Unsubscribe”
• Hyper-Segment Mailing Lists To Offer Personalization 

Action Item 4 – Be Compliant

Remember – Compliance Isn’t Optional; It’s The Law.

• Understand GDPR, CAN-SPAM & CCPA Compliance Laws
• Keep Documentation In Place To Demonstrate Consumer
  Consent For Data
• Update T&C, Cookies & Opt-In Forms
• Invest In Tech Tools For Data Safety

Action Item 5 -Look Toward The Future

Remember – Change Is The Only Constant! 

• Brainstorm NEW Ideas For Future Campaigns
• Plan Ahead For Post-COVID-19 Repercussions On The Market
• Align Marketing Strategy With The Post-Lockdown Needs Of
  Consumers 

Action Item 6 – Get Ready To Automate

Remember – Tools Are Only As Useful As We Make Them Be. 

• Identify Tasks That Can Be Automated
• Invest In Reliable Automation Tools
• Develop Automation Workflows That Sync Marketing & Sales
• Hyper-Segment Data To Integrate Automation & Personalization