I came across a recent TikTok video by Michelle Obama where she talks about “Practice.” She says to practice who you want to be every day and keep doing that consistently. For example, if you want to be punctual, you do that by showing up on time, consistently! Simple.
Why is that so? Practicing helps us form habits, shapes our confidence, and fosters qualities like persistence and resilience. On the other side, it imprints this image in the minds of people we interact with.
And how is this important for your brand?
If you want your brand to impact your audience and stand the test of time, practice certain things consistently to build its reputation as reliable, dependable, and trustworthy. And you must practice every day and in multiple ways.
Here’s a small checklist on how to practice building a brand reputation:
- Clearly articulate your brand’s mission, vision, values, and personality traits. This foundational step will guide all aspects of your brand’s consistency.
- Apply your brand’s visual elements consistently across all channels, including your website, social media profiles, packaging, advertisements, and any other brand materials. This includes using the same colors, fonts, and logo variations.
- Determine how your brand speaks to its audience and maintain a consistent style in all written communications, whether it’s on your website, social media posts, or customer service interactions.
- Prioritize customer experience. Provide excellent customer service, be responsive to inquiries and feedback, and strive to create positive interactions at every touchpoint.
- Ensure the customer experience remains consistent across different touchpoints, such as in-store interactions, website navigation, customer service, and product/service quality.
- Build trust and transparency. Communicate openly, admit to mistakes, and take responsibility. If you do this consistently, it will be adopted by your team too.
By consistently practicing the above you will build trust with your audience, leading to strong brand recognition and loyalty. Whether you need to start slowly or you’re ready to dive in with this process, it will be worthwhile in the long run.
Reply directly to me with any thoughts or questions. I would love to hear from you.
