When searching for information on Diabetes, I visited the website of a former client, Breathe Well-being. This company is an Indian Y-Combinator start-up that has designed a Type 2 Diabetes reversal program. The website claims to have reversed 10,000+ cases already. That’s a tall order. I read reviews that seemed quite genuine, some quoting their HbA1c reduction levels, and their Google Play app has over a thousand reviews with an overall 4.6 rating. This is a strong vote of confidence for someone with diabetes looking for a solution and builds trust for prospective customers.
If you’ve been doing email marketing or sending out cold messages via social media, and the response has been negative, the reason is likely a gap in trust.
Multiple online reports and surveys on consumer behavior patterns show that nine out of ten people trust what a customer says about a business. A review from a happy client has more potential to convince your future customers than you do.
What’s needed? A consistent process to publish testimonials or client case studies to build customer trust.
Here are some quick tips to get started:
- Have a plan that spells out when you’ll ask for a review from your client. For ongoing clients, it could be once a job or project is completed or at specific intervals.
- Create an easy-to-fill-out template for the client to add the necessary information. The client can then either submit their feedback via the template or write a personal review.
- Review and circulate the testimonial within your internal team for feedback and be sure to get your client’s approval to finalize.
- Design a testimonial graphic that can be used whenever a review is posted.
Once ready, the review can be published on multiple platforms. I recommend distributing your reviews:
- On your website’s home page, which attracts the most traffic.
- On your product or services page where your customer is likely to go after visiting the homepage.
- On social media channels. Remember to tag your client – with their approval – and their company for higher visibility.
- Via an email marketing campaign to prospects.
- In a blog or case study for long-term use.
There are some challenges involved. Clients may not be forthright about giving a review, or follow-ups may take time, which can be exhausting. Having a process and following it consistently will set you up for the best chance of success. Even if you receive reviews sporadically, their potential to influence future customers is powerful.
